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Searching for the best place to host your WooCommerce store?

When most people think about “WooCommerce hosting”, they think of a host for the self-hosted WordPress software. And for good reason — self-hosted WordPress is the right choice for a lot of people looking to create a WooCommerce store.

But self-hosted WordPress might not be the right choice for everyone. For non-technical creators who are looking for a simple, secure way to create a high-performing WooCommerce store, the eCommerce plan might be a better option.’s eCommerce plan gives you the hands-off nature of, but in a package optimized for WooCommerce. While it’s not quite the same as self-hosted WordPress, you’ll still be able to install your own themes and plugins and you’ll also get full FTP and phpMyAdmin access.

In this review, I’ll help you decide whether you should use this hybrid offering for your own WooCommerce store.

Let’s dive in…

The eCommerce planThe eCommerce plan

The eCommerce plan is a premium offering that’s targeted specifically to people looking to create an eCommerce store.

As such, it comes with pre-installed WooCommerce and a helpful onboarding tool, along with free access to WordPress plugins and tools to help you create your store.

Unlike the free plans that you might be familiar with, the eCommerce plan is a lot closer to self-hosted WordPress than you might think.

You can:

  • install your own plugins
  • install your own themes
  • upload files and access files on your server via FTP
  • access your database via phpMyAdmin.

Basically, it gives you everything that you need to create a functioning WooCommerce store. However, it’s still, so it’s not quite the same as using self-hosted WordPress.

Let’s talk a little bit more about how it’s different than regular self-hosted WordPress.

How Is It Different From Regular WooCommerce Hosting?

There are a lot of differences between and self-hosted WordPress in general. But when specifically comparing the eCommerce plan vs your average self-hosted WordPress host, I would break the differences down into three key categories:

  • Managed experience.
  • Above and beyond support.
  • Bundled plugins.

Managed Experience

One of the key differences is that manage everything for you. You never need to worry about your hosting environment like you would with a self-hosted WordPress site — will handle everything when it comes to:

  • security
  • performance
  • updates.

If you’re not a technical person, that’s a pretty appealing setup. Yes, a good managed WordPress host will also help you in those areas, but’s eCommerce plan goes above and beyond to where you pretty much don’t need to think about those issues.

Above and Beyond Support

With a self-hosted WordPress host, the job of the support staff is typically to help you with the hosting, not WooCommerce itself. So if you’re experiencing hosting errors because of WooCommerce, the support staff will help you with that. But they won’t actually teach you how to use WooCommerce.’s eCommerce plan is different — they actually help you learn how to use your entire website, not just the hosting infrastructure.

When you sign up for the eCommerce plan, you get two free 30-minute onboarding calls. These are screen sharing calls with audio where a Support Engineer will literally take you through setting up your store.

You’ll also get ongoing support via email or live chat (depending on if you pay annually or monthly).

Again, for non-technical users who might not be super comfortable with WordPress and WooCommerce yet, that’s a really appealing benefit.

Bundled Plugins

The final major difference with the eCommerce plan is that it comes bundled with a lot of key core plugins for your store that you’d otherwise need to purchase.

You can browse the full list here, but some of the useful paid plugins include the following:

You get all these plugins at no extra cost as part of your subscription. 

Some WooCommerce hosts such as Nexcess and GoDaddy have started bundling in free plugins as part of their services, but this type of bundled WooCommerce hosting product is still pretty rare.

While are different from self-hosted WordPress in good ways, there are also some disadvantages to their approach. Most of these limitations have to do with “flexibility”, as’s setup is inherently more limited than self-hosted WordPress because you don’t get access to the underlying hosting infrastructure for your site (which is how are able to make everything so simple for you).

Basic Limitations

First off, there are some basic requirements to use the plan, such as using the bundled Jetpack plugin. It comes pre-installed and you aren’t able to deactivate it. Below, you can see that there’s no deactivate button by Jetpack, even though there is for other plugins:

You cannot deactivate the Jetpack pluginYou cannot deactivate the Jetpack plugin

Second, also ban some plugins. This is pretty normal for managed WordPress hosting, but the list is a good bit longer than a true managed WordPress host.

Third, you are not able to use a staging site with, which is a bit frustrating because it means you don’t have an easy way to test changes/updates on your store. If you’re used to normal managed WordPress hosting, this might be a shock.

Hosting Environment Limitations

The biggest limitations, however, come in the form of your hosting environment. Simply put, you just don’t have as much access and control over your hosting environment as you would with a regular host. 

This is because the eCommerce plan kind of blurs the line between managed WordPress hosting and a hosted website builder. There are a lot of consequences, but here are some examples:

  1. No SSH access.
  2. No WP-CLI.
  3. You can’t install your own PHP modules. For example,’s plans don’t include ionCube Loader, which means you might not be able to use some WooCommerce plugins (especially some popular dropshipping plugins).

Are these limitations something that most casual WordPress users will notice? Probably not. I mean, if you’re not a technical person, you’re probably not going to use WP-CLI anyway, so it doesn’t really matter whether or not it’s available.

But for serious WooCommerce stores where you might be working with a dedicated developer (either on a full-time or contractor basis), I think these limitations are too much and you should probably stick with self-hosted WooCommerce so that you, or your developer, have more control over your store’s hosting environment. I’ll talk about this more in the conclusion at the end of this post.

One of the stand out features of the eCommerce plan is that you get a really user-friendly setup tool to create your store. This is one of the reasons why I think can make a good option for non-technical people who are creating their first store — you don’t need to mess around with some of the basic configuration that you’d need to do if you were creating a self-hosted WooCommerce store.

Basic Setup

When you first create or sign in to your account, will prompt you to choose the domain name for your store.

You can purchase it directly through (or get a free one if you pay for an annual plan). Or, if you’d prefer to use a different domain registrar, you can use that and connect it to your site later:

Choosing a domain name for your storeChoosing a domain name for your store

You’ll then need to pay for the eCommerce plan to continue.

Once you finalize the payment details, you’ll see a prompt to Create your store:

The prompt to create your store after purchasing the planThe prompt to create your store after purchasing the plan

Store Creation Wizard

Now, you’ll be in the store creation wizard, which is a slightly modified version of the standard WooCommerce onboarding wizard.

First, you’ll enter the basic details for your store, such as the address and industry:

The setup wizard for your storeThe setup wizard for your store

You can also choose if you sell physical products, digital products, or both:

Choosing the types of products that you're sellingChoosing the types of products that you’re selling

You’ll choose how many products you want to display, as well as whether you’re selling via any other channels (such as another eCommerce platform or physical stores/events):

Choosing your sales channelsChoosing your sales channels

And then you’ll then have an option to add “recommended business features”. These are divided into two different categories.

1. The “Basics”

2. Grow Your Store: include a few different email services, which is a bit odd. I’d recommend using MailPoet (which WooCommerce purchased, so it comes from the same team), which means that you can uncheck Mailchimp and Creative Mail:

Installing the bundled business toolsInstalling the bundled business tools

And then you can choose a theme for your store to finish things out. will suggest the Storefront theme (our review), along with some child themes for it. But you also have the option to upload your own theme:

Choosing one of the bundled themes (or you can install your own)Choosing one of the bundled themes (or you can install your own)

And that’s it! You now have a working WooCommerce store.

Onboarding Call With Support

Another setup perk that you won’t get with most regular WordPress hosts is a free onboarding call. If you need some help getting up and running, you can schedule a one-on-one video call with an Automattic support engineer to help you learn how to set up and launch your store.

Managing a WooCommerce store with is pretty similar to managing a store with self-hosted WordPress. However, it’s not identical because, even though you get all the same settings and features, the interface is a little bit different.

Let’s go through it…

Main Dashboard

When you use, the main dashboard looks like this:

The main eCommerce plan dashboardThe main eCommerce plan dashboard

You can see that it’s pretty similar to self-hosted WordPress. You still get the same options in the sidebar…it’s just a little bit different.

For example, if you go to the Settings area, you’ll get a different interface in Settings → General:

The General Settings area at WordPress.comThe General Settings area at

You can still access the same general settings area from self-hosted WordPress, you just need to go to Settings → Advanced General to see it.

WooCommerce Dashboard

The WooCommerce dashboard is a little bit more customized, though it still shares a lot of similarities with a self-hosted WooCommerce store. The main dashboard looks like this:

The main WooCommerce dashboard on the eCommerce planThe main WooCommerce dashboard on the eCommerce plan

You can see that the sidebar is a bit different from a self-hosted WordPress install because you get a dedicated area for just your WooCommerce store.

In general, though, it’s pretty similar to self-hosted WooCommerce. For example, if you go to the Products area, you’ll see the same layout that you would on a self-hosted install:

The products area is the same as self-hosted WooCommerceThe products area is the same as self-hosted WooCommerce

The WooCommerce settings area is a bit nicer because you can jump between different settings in the sidebar, rather than the awkward top-level tabbed navigation that you’d have with self-hosted WooCommerce installs:

The WooCommerce settings area on WordPress.comThe settings area is mostly the same — it just has a different navigation menu

The actual settings themselves are the same, though.

Overall, I would say that I have a slight preference for the WooCommerce dashboard, but it’s not a big deal either way.

Plugins and Themes

Unlike the free or cheap plans, the eCommerce plan gives you full access to install your own plugins or themes, just like you can with self-hosted WordPress. You can install plugins/themes directly from or upload a ZIP file to manually install them.

Plugins function exactly the same as self-hosted WordPress:

Installing new pluginsYou can install new plugins just like self-hosted WordPress

As I mentioned earlier on, one of the perks of the eCommerce plan is that you get access to a lot of bundled plugins for free. install all of these plugins when you create your store, but they leave most of them deactivated by default.

If you want to enable any of the plugins, you can activate them just like you would any plugin on self-hosted WordPress.

For themes, the interface is a little bit different, but you still get all the same options. If you go to Appearance → Themes, you’ll see the special theme area. But if you go to Appearance → Add New Theme, you’ll see the same interface that self-hosted WordPress installs have:

Adding new themesYou can install new themes just like self-hosted WordPress

Hosting Details

Another key difference between the WordPress eCommerce plan and’s free/cheaper plans is that the eCommerce plan gives you FTP and database access, which you can find by going to Settings → Hosting Configuration.

To connect to your server, you can create SFTP credentials. And to access your database, you get phpMyAdmin, which is the same tool that most WordPress hosts offer.

Where to find your FTP and phpMyAdmin credentialsWhere to find your FTP and phpMyAdmin credentials

As I mentioned earlier, though, you don’t get quite as many access options as you would with a true WordPress host. For example, you don’t get SSH access, which means there’s also no WP-CLI.

Still, most non-technical users will never need SSH access, so this certainly isn’t a dealbreaker for the types of people who are likely to use

Built-In Stats

One neat feature is that comes with built-in visitor analytics. It’s not as in-depth as Google Analytics, but it includes all the data that most people need in a more user-friendly interface. 

I think this fits with’s target audience. Serious stores will probably set up Google Analytics Enhanced eCommerce Tracking and custom goals. But most casual store owners probably just want to see where their visitors come from and what their most popular products and content are:

The built-in stats from WordPress.comThe built-in stats from

There’s also a separate Store tab that lets you see your most popular products, along with details such as:

  • products purchased
  • products per order
  • coupons used
  • refunds
  • shipping
  • tax.

Because’s infrastructure is different from your average self-hosted WooCommerce store, I was especially interested to see how it performed.

You get unlimited traffic and bandwidth with all the paid plans, which is something you’ll never see with self-hosted WordPress (beyond cheap shared plans, which aren’t really unlimited).

To test worldwide performance, I ran my test site through a few different speed test tools. One of’s benefits is global infrastructure, so I was especially interested to see how the global load times stacked up. also include other built-in performance optimizations, such as a built-in Page Optimize plugin that handles code optimization.

For all of these tests, I’m testing a single product page from my store using one of the suggested StoreFront child themes. Since this is an eCommerce plan, I think it’s useful to focus on the actual WooCommerce pages.

Fast or Slow

Fast or Slow is a really neat performance testing tool from Wordfence that tests your site from 18 different locations all around the world on every single habitable continent.

Since’s plans have a content delivery network (CDN), I’d expect the global load times to be pretty consistent…and didn’t disappoint.

You can see the time to interactive is pretty consistent around the world, no matter if the test is from Brazil, Japan, Australia, Germany, or the USA. There are a few spikes in Bahrain, India, and South Africa, but even those spikes were still pretty speedy at under two seconds.

Additionally, the maximum Largest Contentful Paint time was still just 1.23 s, which is well under Google’s recommended time of 2.5 seconds.

Fast or Slow test results for eCommerce planFast or Slow test results for eCommerce plan


SpeedCurve is an automatic testing tool based on a fork of WebPageTest. I configured it to run tests every day for four days from three different continents/countries:

  • Australia
  • England
  • USA West Coast

Below, you can see the data for all three locations. You’ll notice three things:

  1. There wasn’t a big difference between any location. Australia was a little bit slower, but not by much.
  2. The overall average is quite good (the numbers at the top).
  3. The load times were consistent (the graph).

SpeedCurve test results for eCommerce planSpeedCurve test results for eCommerce plan

Load Focus

So far, I’ve focused on tests that only simulate a single visit at a time. For this last one, I’m going to use a load testing tool called Load Focus to hit the single product page with 20 visitors browsing at the same time.

Here again, nailed the test, with an average response time of just 283 ms and a 90th percentile response time of 410 ms (which means that 90% of visits had a response time lower than 410 ms).

Load Focus test results for eCommerce planLoad Focus test results for eCommerce plan

These numbers are right in line with, or even a little bit faster, than other hosts such as Kinsta (our review) or WP Engine (our review).

Performance Conclusions

Overall, I was impressed with the performance of the eCommerce plan. The load times were uniformly good across the entire world, and they were also excellent when I upped the traffic a bit with Load Focus. When you combine that with no limits on traffic or bandwidth, you get a very appealing package.

I think the best part is how hands-off all of this was. I didn’t need to make any manual performance improvements to my store — handled everything out of the box. Again, as I’ve mentioned a few times, this is great for non-technical users who don’t feel comfortable digging into WordPress performance optimization.

All plans come with free support via the support forums. But if you’re on the eCommerce plan, you also get access to 24/7 email or live chat support (depending on your plan). don’t offer phone support on any of their plans, though.

The live chat support is a bit tricky because it’s only available if you pay annually. That is, you do not get live chat support if you opt to pay monthly, even if you’re still paying for the same eCommerce plan. This is a bit odd in the hosting space as I’ve never seen any other host set it up like that.

You still do get 24/7 support on the pay-monthly plan — it’s just that you’ll only be able to get help via email.

Sending an email is still pretty convenient because you can do it right from the support widget or via a dedicated form:

The support form for email supportThe support form for email support

While the email support is available “24/7”, Automattic say they normally respond in 24-48 hours, so it’s definitely not instantaneous like live chat would be. With that being said, I got responses to my questions in more like six hours or so, so I think the 24-48 hours is just a worst-case scenario and you’ll usually get responses faster.

Still, if you can afford the upfront cost, I would highly recommend paying for an annual plan so that you can get live chat support (and also save money on the monthly rate).

As I mentioned earlier, eCommerce plan users also get access to two free complimentary 30-minute support sessions. You can schedule these to get a one-on-one video/audio walkthrough, which I think is a really valuable benefit for WordPress newbies:

Details on the Quick Start support sessionDetails on the Quick Start support session

After you use up your two free 30-minute sessions, you can still purchase additional sessions for $99 each.

While most people probably know for their free blogging plans, you’ll need one of the paid plans to create an eCommerce store.

In this post, I’ve focused specifically on the dedicated eCommerce plan, but you actually can technically still install WooCommerce and create a WooCommerce store on the cheaper Business plan (which we reviewed here). 

There are some downsides to choosing the Business plan over the eCommerce plan, though. You don’t get…

  • access to the optimized eCommerce onboarding process
  • access to the free bundled plugins that I mentioned earlier in this review
  • the two free complimentary onboarding sessions.

Still, it’s an option if you want to save some money and you’re ok with those trade-offs.

For both plans, you can either pay annually or monthly.

PlanMonthly Billing/mo.Annual billing/mo.Business Plan$33$25eCommerce Plan$59$45Storage limit200 GB200 GB

* have slightly different prices depending on your currency/billing region. The prices above are for USD and are the highest possible, but they might be lower if you’re using a different currency (such as Indian rupee).

Beyond the price differences, there are two other key differences between monthly and annual billing:

  1. You only get 24/7 live chat support on the annual plan. The monthly plan only allows 24/7 email support.
  2. You only get a free domain name on the annual plan. The domain name is only free for the first year.

The eCommerce plan is clearly well put together, but it’s definitely not for everyone.

Let’s go through when it makes sense and when it doesn’t make sense.

Who Should NOT Use the eCommerce Plan

While I think have done a nice job of creating a streamlined onboarding experience, offering a user-friendly dashboard, and bundling in key free plugins for affordability, I also think that self-hosted WordPress is still going to be the best choice for “serious” eCommerce stores.

By a “serious” store, I mean something that you’re really running as a business, where you might even hire a full-time or contractor developer to work on things for your store. For these types of stores, you want 100% control over your server/website environment, which means that self-hosted WordPress and WooCommerce is really the only way to go.

You can check out our collection of the best WooCommerce hosting to see some great options for self-hosted WooCommerce stores.

Who Should Use the eCommerce Plan

Where I think the eCommerce plan really shines is for non-technical users who are just looking for a simple way to sell online. For example, if you’re creating a side hustle to sell some handmade goods or if you’re looking for a simple merch store for your band or something…those are the types of situations where the eCommerce plan can be a good choice.

Without requiring any technical knowledge, your store will load fast and be secure, with no limits on traffic or bandwidth. What’s more, you also get 24/7 help if needed, either via email (all plans) or live chat (if you pay annually), along with nice goodies such as two free one-on-one video onboarding calls.

As an added bonus, you get bundled access to some of the core plugins most stores need at no extra cost, which saves you money and simplifies your billing (since you won’t have renewing payments for a bunch of different plugins).

For non-technical people, those are all pretty appealing benefits, which is why I think the eCommerce plan can be a great choice for simple WooCommerce stores.

Used/using the eCommerce plan? Thoughts?

Colin Newcomer is a freelance writer and long-time Internet marketer. He specializes in digital marketing and WordPress. He lives a life of danger, riding a scooter through the chaos of Hanoi.

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