Introduction: What are Landing Pages?
A landing page is a very specific page that is designed to convert visitors to leads by encouraging them to complete a form. But how and when should you use them to the best effect?
Your website has a wide range of content pages that provide information about the products and services that you offer, but those pages aren’t individually built specifically to convert a visitor into a lead that you can work with. That’s where a landing page comes into play.
Landing pages can be managed all together and record metrics around their individual conversion rates and allow you to experiment in order to improve their effectiveness without having to update your entire website.
So what makes a good landing page?