An eye-catching, high-converting landing page is essential for generating leads, boosting conversions, and building your brand. However, as a busy website owner, you may not have hours to spend crafting the perfect landing page.
Fortunately, Beaver Builder has a range of WordPress templates you can use to create a compelling page in minutes. Simply replace the images, text, and Call To Action (CTA) with your content, and watch the sales roll in.
In this post, we’ll discuss how landing page templates can level up your next marketing campaign. Then we’ll show you how to create your own page in four steps using Beaver Builder. Let’s get started!
An introduction to Beaver Builder’s landing page templates
Beaver Builder is a popular drag-and-drop page builder. To create a stylish page, you can simply grab elements from the editor and drop them onto your canvas:
This plugin also provides a selection of ready-made templates. By opting for one, you can create a professionally designed page in a snap without having to write any custom code.
As a business owner, you’ll naturally want every part of your site to be perfect. However, landing pages are particularly important, as they play a vital role in conversions.
In fact, studies suggest that a well-designed landing page could boost your conversion rates by almost 80 percent:
With sales at stake, you need to make the best possible first impression. To help you wow potential customers, Beaver Builder has published a range of dedicated landing page templates that you can use to create compelling pages in minutes.
An effective landing page is the cornerstone of any successful online campaign. Once you’ve installed and activated the Beaver Builder plugin, here’s how to create a persuasive web page in four easy steps.
Step 1: Choose a landing page template
Once Beaver Builder is up and running, you’re ready to start crafting your landing page. You can either create a new WordPress page or open an existing one for editing:
To apply your template, click on the blue (+) sign. Then select the Templates tab:
You can now browse all of the available designs. When you find a template that you want to use, give it a click:
We’re using the Agency template for this tutorial. Once you pick yours, Beaver Builder will apply the design to your page automatically.
Step 2: Add your text
At this point, you have a professionally designed landing page, complete with dummy content. To make this page your own, you can begin working your way through the different Beaver Builder modules, and replacing the placeholders with compelling copy and striking visuals.
Let’s start with the text. Simply click on the copy you want to replace. This will select the corresponding text module and automatically open a popup:
Now you can replace all of the copy that appears in this module. You might also want to embed a link by entering the destination URL into the Link field. For example, you might encourage visitors to check out a particular product page:
You can also change the text’s appearance by selecting the Style tab. This includes choosing a new color and font:
This can help ensure that your most important text stands out. For example, you’ll often want to draw the visitor’s attention to your page’s Call to Action (CTA).
Step 3: Replace the stock images
The human brain processes images much faster than text. With research to suggest that people can identify images seen for as little as 13 milliseconds, you’ll want to ensure that your visuals make a positive first impression.
Many different Beaver Builder modules support images, including callouts, galleries, photos, and content sliders. The process for adding your own graphics may vary depending on the module in question.
However, you’ll typically either select a dedicated Image tab or choose General, and then scroll down to the image settings:
You can delete the stock photo by clicking on Remove. You’ll then have access to a Select Photo link where you can upload your graphics.
Step 4: Create a persuasive CTA
Your CTA is the action that you want visitors to take. For example, you might create a landing page to increase sales or generate email leads. CTAs can take many forms, but buttons are a popular option:
If your chosen template already features a button module, you can give it a click. This opens a popup containing everything you need to customize this CTA with your own text and links:
If your template doesn’t already contain a button, you can add one by clicking on the (+) icon. Then select Button.
That’s all the know-how you need to create an eye-catching landing page. You can continue to repeat these steps until you’ve replaced all the images, text, and CTA buttons with your content. When you’re happy with your landing page, you can push it live by clicking on Done and then Publish.
Landing pages are a crucial part of any marketing or promotional campaign. Get this step right, and you should have no problem generating leads, starting the qualification process, and ultimately securing sales.
Let’s quickly recap how you can create a high-converting landing page in four steps using Beaver Builder:
- Choose a landing page template.
- Add your own text.
- Replace the stock images.
- Create a persuasive CTA.
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