With over 450 million active users every month, Pinterest is a platform you don’t want to ignore as an online shop owner. According to the platform, 89% of its users use Pinterest to decide what they should buy next. So whether you’re a small business or sell all over the world, Pinterest is worth investing your time in. Want to start using Pinterest for your business or want to get more out of it? In this post, we’ll explain how Pinterest works and how you can get the most out of it. You’ll also find out how Yoast SEO can help you reach your goals.
Unlike common belief, Pinterest is not simply a social media platform. It’s also a visual search engine. Users browse the platform for ideas, called pins, that often link to other websites where you can read more or buy something. The pins are vertically shown images with an optimized meta description that provides the pin with context.
Example of pins for the search query ‘interior design’ on Pinterest
What’s cool about Pinterest is that it can actually show your pins in the feed of people who don’t know you yet. This is quite easy for Pinterest as its algorithm creates a personal feed for all of its users. This feed is based on someone’s recent search history and the people, boards, and topics they follow. When a user likes a pin and wants to save it, they can pin it on one of their own boards. This board is a collection of pins that they can easily go back to when they want to look at these pins again. When a user saves a pin, this pin is also automatically shown in their friends feed, increasing its reach even more. So if you optimize your own pins well, it can go viral if it reaches the right audience.
In contrast to social media such as Facebook and Twitter, a pin can generate traffic to your website for months to come. In fact, it’s more common for a pin to generate more traffic a few months after you put it live, as the power of sharing is incredibly important on Pinterest. Consider it a snowball effect: the more your pin gets repinned, the more Pinterest learns about your pin and who would enjoy seeing it in their feed. It bases this knowledge on the boards it’s placed on, the pin’s description, and the people who interact with it. That’s why a pin that doesn’t seem popular at first, can actually bring you more traffic after a while. When it’s been shared more and Pinterest has a good idea of what the pin is about.
How to claim your content on Pinterest using Yoast SEO
Pinterest has two types of accounts: personal accounts and business accounts. If you have an ecommerce site, make sure your account is a business account. You can read more on how to do this on Pinterest’s page about getting a business account. After that, make sure to link your account to your website and claim your content on Pinterest. It’s incredibly easy to do so in only three steps!
- Log into your account Log into your account on Pinterest, go to your settings and find the ‘Claim’ option. Here you can insert the URL of your domain.
Copy part of the HTML tag Next, Pinterest will ask you to verify your website. Choose ‘add HTML-tag’ and copy the code within the content quotes, as displayed below.
Add this to the Pinterest tab in Yoast SEO Go to your website’s dashboard in WordPress and click on SEO in your left-hand menu. Then, click on Social and go to the Pinterest tab. Here, you’ll find a box for the Pinterest confirmation. Paste the code you copied in step 2 here and save the changes.
That’s it! You’ve now successfully claimed your website on Pinterest!
How to turn your pins into rich pins
Now that you’ve connected your Pinterest to your website, let’s not stop there. Because with just a little bit of effort, you can make sure that your pins show up as rich pins. With rich pins, there is a lot more information shown alongside the image. Information that Pinterest gets straight from your website, meaning that any changes will also be reflected in your rich pins. This type of pin will probably increase engagement as it gives a lot more information.
To get your own rich pins, Pinterest must authorize your site for them. To make sure your website is ready for rich pins, follow the steps on the rich pins validator page of Pinterest. If you’re not quite sure how to add metadata to your pages our page on how to get rich pins for your site can help you with that.
A rich pin, including price, stock, and a link to the website, encourages people to check the product out in the online store.
Product pins: the most important pins for you as a store owner
Pinterest has a few different types of pins, like article pins, app pins, product pins, and recipe pins. We’ll focus on product pins, as these are the kind of pins you will want to create as a shop owner. Of course, that doesn’t mean that you can’t create any other pins. If you have a blog and want to reach people on Pinterest, article pins are the way to go. Or if you sell kitchen-related items and also share lots of recipes on your website, feel free to add recipe pins to your Pinterest account.
But rich product pins are always a good choice if you’re a shop owner. As they make it easier for your possible customers to see what you’re selling, how much it costs, whether it’s in stock, and more. By providing this information immediately, you’re grabbing the attention of your audience and will drive more traffic to your website.
Yoast WooCommerce SEO and Pinterest
The WooCommerce SEO plugin stitches the Yoast SEO schema output and the WooCommerce schema output together, making sure it’s one, coherent, graph. At the same time, it also enriches the output with several attributes. This means that, when you own an online store that runs on WooCommerce, you only need the Yoast WooCommerce SEO plugin on top of Yoast SEO to make sure Pinterest can get all relevant information. You just have to install the plugin, we’ll do the rest for you!
The moment you or someone else shares the product on Pinterest, we’ll make sure Pinterest understands it’s a product, what the price is, and who the seller is. On top of this, we’ll also explain to Pinterest that the main entity of the page is the product you sell. This way your pins will be shown in a rich and attention-grabbing way!
Structured data explained
Implementing structured data properly on your website has always been a hassle. In Yoast SEO we made this easier for you: instead of focusing on the technical specifics of your website, you can now focus on selling your product. We’ll focus on the right Schema implementation for you!
Schema.org is used to markup products, recipes, articles, and more. Search engines as Google and, of course, Pinterest can read this implementation and present it to their users. On top of this, search engines understand a page or website that has schema.org implemented better. Here’s a little story to show how it works. All in all, Schema.org is incredibly important for SEO. It will make your website a better search result as it will give your visitors an easier way to pick a result from the list of links.
Want to work on your product pages to make sure that you’re hitting the right note? And curious about what else our WooCommerce SEO plugin can do for you? Check out our article on writing product descriptions with the help of Yoast WooCommerce SEO:
Camille is content manager at Yoast. She writes and optimizes blog posts and enjoys creating content that helps people master SEO.
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