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Do you want to create a custom Mad Mimi popup to grow your email list?
Building a mailing list is challenging when you’re a business owner with a lot on your to-do list. But with a popup, you can skyrocket your email list quickly without even having to hire a designer.
In this tutorial, we’ll show you how to easily create a custom Mad Mimi Popup that will get you more subscribers fast.
Get Started With a Popup Today!
What Is a Custom Mad Mimi Popup?
A Mad Mimi popup is an email optin form that displays on top of your content, designed to capture your users’ attention quickly.
It’s connected to your Mad Mimi account, so when people complete your popup form, their details are stored in your Mad Mimi database.
With an email marketing service like Mad Mimi, you can send bulk emails with updates about new content, products, or discount offers.
If you’re using Mad Mimi, you can easily:

  • Create email newsletters with a drag and drop builder
  • Review analytics to study which content, offers, and subject lines perform best
  • Segment subscribers so you can send targeted emails

All this means you’re able to send personalized emails without too much work from your side.
Out of the box, Mad Mimi doesn’t allow you to create a popup to grow your list.
Here’s where OptinMonster comes in.


OptinMonster is the best conversion-optimized popup software. This means OptinMonster helps you convert your site visitors into subscribers with stunning popups.
Once you start engaging those subscribers with interesting content and relevant offers, they’re more likely to become paying customers.
More than 1 million websites use OptinMonster to generate more leads from their traffic.
And with less time and effort.
OptinMonster comes with:

  • Stunning templates that attract your site visitor’s attention
  • Campaign triggers that show your popups at the right time when they’re more likely to subscribe
  • Detailed targeting to display your popups to people based on their behavior on your site
  • Real-time campaign stats to help you test and improve your lead generation strategy

Put simply, instead of generic campaigns, OptinMonster lets you display the right campaign to the right person at the right time.
And more targeted popups lead to more subscribers.
One of the advantages of OptinMonster is that it’s easy to put all of these campaigns into action.
You don’t need any coding or design skills to create targeted, beautiful popup campaigns. increased their email list by 528% using OptinMonster! Dave Chesson, the owner of Kindlepreneur, took just two hours to set up his popups and doubled his daily optin rates.
Today, we’ll build this popup in under 15 minutes:
Madmimi popup
Madmimi popup

And, we’ll refine the targeting to increase the chances of our site visitors giving us their email addresses.
Let’s get started.
How to Create a Custom Mad Mimi Popup
Before we begin, you’ll need to sign up for an OptinMonster account.

Step 1: Create Your OptinMonster Campaign
To get started, you’ll need to log into your OptinMonster account.
Select Create New Campaign.
Create new OptinMonster campaign button
Create new OptinMonster campaign button

Now, it’s time to choose your campaign type.
OptinMonster campaign types include:

  • Floating bar: a footer or header bar that scrolls with your site visitor
  • Slide-in scroll box: an alternative for a popup that slides from the corner
  • Inline forms: forms that you can embed on any page

Different campaigns increase conversions in different contexts.
For example, a floating bar is a great way to promote free shipping on an online store. Inline campaigns work well to convert people who’ve already shown interest in your content. That’s because your site visitor only sees the campaign once they’ve committed to reading your content.
For this tutorial, we’ll go with Popup.
Choose OptinMonster Campaign Type
Choose OptinMonster Campaign Type

Now, select your template.
You can choose from 50+ templates for any type of campaign. But if you want to build a popup from scratch, you can choose the Canvas template. With Canvas, you can create a unique popup without any HTML.
Today, we’ll choose Camber.
Choose Camber Template OptinMonster
Choose Camber Template OptinMonster

Name your campaign and click Start Building.
Name campaign
Name campaign

Now you’re ready to customize your Mad Mimi popup.
Step 2: Design Custom Mad Mimi Popup
The next screen is OptinMonster’s editor.
Camber Template in OptinMonster Editor
Camber Template in OptinMonster Editor

Customizing your Mad Mimi popup in OptinMonster is simple.
All you need to do is click on an element to change it or drag an element onto your optin form.
Now, let’s change the image.
Click on Optin Settings and select Optin View Styles.
Camber image edit
Camber image edit

From the image library, choose Select from Computer. Upload your image.
OptinMonster Image Library upload
OptinMonster Image Library upload

To edit the button, we’ll click on it and edit the text and color on the left.
madmimi button edit
madmimi button edit

Maybe you want to add something  to your optin form?
Head over to Add Blocks at the top of your editor.
Add blocks
Add blocks

Here you’ll see more elements, like:

  • Video
  • HTML
  • Additional optin fields

Once you’re happy with your design, you can hit Save at the top of your editor. And you can save your work at any time.
OptinMonster Save button
OptinMonster Save button

Now, we’ll display our Mad Mimi popup.
Step 3: Display Your Custom Mad Mimi Popup
There are so many different ways you can display your Mad Mimi popup.
OptinMonster lets you create smart popups with two powerful features:

  • Triggers
  • Targeting

Triggers control when to display your popups:

  • Scroll trigger: only show campaigns after the visitor has scrolled a certain percentage of the page
  • Timed display control: avoid showing popups too soon and only show after a visitor has spent a certain amount of time on your site or page
  • InactivitySensor™: monitor behavior to detect when your visitor has stopped activity on your site, which usually means they’re about to abandon their carts

Targeting lets you control who sees your popups:

  • Referrer Detection: create targeted messages for visitors coming from specific traffic sources, like a social media site
  • Geo-Location Targeting: customize campaigns based on your visitor’s physical location
  • OnSite Retargeting: display special offers for returning visitors

Today, we’ll look at two powerful display rules:

  • Exit-Intent®
  • Scroll Trigger

Exit-intent detects when your visitor is about to leave your site. Right then, your popup appears with a targeting offer.
On desktop, exit popups are triggered when users move their cursor towards the browser bar. Check out this article for a step by step guide on how to create a mobile exit popup.
Scott Wyden Imagery used exit-intent optins to recover 21.6% of abandoned carts!
First, head over to Display Rules.
OptinMonster display rules
OptinMonster display rules

Find and select Exit-Intent.
OptinMonster Exit Intent Display Rule
OptinMonster Exit Intent Display Rule

Scroll Distance
Scroll Distance only shows campaigns after your visitor has scrolled a certain percentage of the page. It’s a great way to only display your campaigns to engaged site visitors.
Under the Display Rules tab, click Scroll Distance.
Scroll Trigger
Scroll Trigger

Next, set the percentage of the page your visitor needs to scroll to trigger your popup.
OptinMonster Distance Scrolled
OptinMonster Distance Scrolled

Now, we’ll connect OptinMonster to your Mad Mimi account.
Step 4: Connect OptinMonster to Mad Mimi
At the top of your editor, select Integrations.Integrations ribbon
Integrations ribbon

Click Add New Integration.
Add New OptinMonster Integration_
Add New OptinMonster Integration_

From the Email Provider dropdown, select Mad Mimi.
Mad Mimi Dropdown in OptinMonster
Mad Mimi Dropdown in OptinMonster

You’ll need to do three things now:

  • Name your integration: this is only for personal use
  • Add your email address: enter the address you used to set up your Mad Mimi account
  • Enter your API key: find your API key in your Mad Mimi account

Mad Mimi Account Details OptinMonster
Mad Mimi Account Details OptinMonster

So, log into your Mad Mimi account.
Click Account from the top menu.
Head to Settings and Billing and copy your API key.
After that, go back to your OptinMonster account.
Mad Mimi Account Dashboard
Mad Mimi Account Dashboard

Paste your API key and click Connect to Mad Mimi.
Connect Mad Mimi to OptinMonster
Connect Mad Mimi to OptinMonster

Finally, publish your campaign.
That’s all there is to it. In less than 15 minutes, you’ve made a long-term investment into your email marketing strategy.
Get Started With a Popup Today!
Once you start collecting your subscribers, you want to make sure you’re sending the right emails.
Want to know how to create campaigns that will encourage your subscribers to read your content or buy from you?
Check out these articles:
Want to get started? Get OptinMonster today and start growing your list right away.

Published by Bronwynne Powell
Bronwynne Powell is a writer for the web. Her background is in journalism, PR, and tech startups.  When she’s not writing, she’s running after her two young children or listening to supernatural podcasts.