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If you’ve been looking for an email automation solution, you may have been disappointed by what you’ve found. Some programs can only offer you clunky interfaces or overly complex settings. They can make it frustrating to set up even the most minimal campaign.

Fortunately, you don’t have to settle. By using the right plugin, you can simplify your email automation once and for all.

In this article, we’ll introduce you to MailOptin. Then we’ll take you through three strategic ways to make the most out of its features. Let’s dive right in! 

Email marketing has a lot of different practical applications. They can be as specific as increasing your blog readership or as general as staying in touch with customers. 

If you’re looking for a multitool to support these aims, you may want to consider using MailOptin:

The MailOptin banner.

MailOptin has a variety of powerful communication features, such as:

  • A form creator to help you build subscription forms, user registration pages, and pop-ups
  • Spam protection to keep your mailing list members authentic
  • Page-level targeting to help you focus on specific conversion goals

However, these aren’t the only benefits you can access with MailOptin. One of the most effective tools included with this plugin is an email automation solution. It has a simple interface that can help you streamline your marketing and leave you more time to improve your content creation.

This email automation solution may be simple, but it also offers multiple settings to help you customize your newsletters. Here are three ways to consider using MailOptin for your next campaign. 

1. You Can Build Conversion-Optimized Templates

Email templates can be essential to any campaign’s success. They help standardize your communications while also ensuring that all necessary information is included. Templates can also help you take advantage of the latest WordPress design trends

Given these benefits, you’ll probably want powerful tools to build your own email templates. However, they shouldn’t be hard to use. Overly complicated settings can get in the way of clearly presenting your content. 

That’s one of the reasons we recommend MailOptin. While the interface may look a little threadbare, the benefit is only having to concentrate on the necessary elements of your emails: 

An example of the MailOptin interface.

When you’re crafting your emails, it’s as simple as writing a new post. Furthermore, all of the template options have been optimized for conversions. That means you’re free to make design choices without worrying about their overall effectiveness. 

Nevertheless, you may still want more advanced features. In this case, you can choose a custom HTML template. You’ll have to write the code yourself. Still, the reward is that you can customize anything from font choice to margin size. 

If you’re willing to purchase a premium option, you can also create multiple email automation plans based on user data. This strategy can help you use advanced targeting to finely tune your marketing efforts. Using it along with the simple, optimized templates can make it easier to launch large-scale campaigns quickly.

2. You Can Customize Your New Post Notifications

Different users are bound to be interested in different posts. This principle can be especially true if you generate a lot of content. As such, you may also want to customize your newsletters for unique target audiences.

For example, let’s say you have two distinct user roles on your site: those who have made a purchase before and those who haven’t. You might want to send different marketing materials out to each group. With MailOptin, you can segment your email list.

You can use the same principle for post updates. If a certain group of users prefers less frequent emails, you can place them in their own category. That way, you can lower the odds of a reader feeling overwhelmed by the content they’re not curious about.

If you haven’t used specialized emails before, we encourage you to consider variation testing as well. Even the slightest difference in your messages can impact your conversion rate. Consider using MailOptin’s native A/B split testing function for this:

An example of MailOptin's A/B split testing screen.

Finally, you don’t have to worry about any sending issues with your specialized posts. MailOptin supports custom post types. It can also deliver messages to your subscribers using all major email marketing software such as MailChimp. As such, you won’t have to change any significant aspects of your current content strategy. 

3. You Can Use Posts Email Digest for Consistent Campaigns

Unfortunately, even your most loyal users probably don’t visit your site every day. This can make it difficult to inform them about new posts that could spark their interest. However, sending consistent updates can be an easy way to fix that problem. 

MailOptin comes with a Posts Email Digest feature. It helps you send out automated daily, weekly, or monthly updates. 

It operates based on your site’s time zone and the day you’ve selected as your site’s start of the week. As such, we suggest that you double-check these settings before you get started.

Once you begin building your automation, you’ll have plenty of options for customization. For example, you can set a recurring email subject line to build familiarity with your users. 

You could also specialize even further by including only certain categories and tags in your newsletter:

An example of Post Email Digest settings for MailOptin.

If there’s no new content within that time frame, you don’t have to worry about sending out a blank message: MailOptin simply won’t send the email. Nevertheless, if you’d like to avoid an accidental off-week, we recommend that you consider scheduling future posts as well. 

We encourage you to get creative with this email automation solution. For instance, you may want to make a monthly newsletter that summarizes any events your website held recently. It can teach your subscribers more about these meet-ups, and may convince them to attend the next one. 

When it comes to email marketing, the right tools can make all the difference to your strategy. However, many programs fail to offer customizable potential or ease of use. Fortunately, you can consider using MailOptin as a seamless email marketing solution.

In this article, we covered three ways that MailOptin can help simplify your email automation: 

  1. It provides a template-building interface that’s pre-optimized for conversions.
  2. It offers highly customizable new post notification settings.
  3. It has the Post Email Digest feature for seamless email campaigns.

Do you have any questions about streamlining your email campaigns? Let us know in the comments section below!