Are you looking for an alternative to Unbounce? If so, you’re in the right place.
Unbounce is one of the best landing page builders out there – but it isn’t right for everyone.
Maybe you’re looking for an alternative that isn’t priced based on conversions, or you need something that includes email marketing functionality.
Whatever the reason, we’ve got you covered. In this post, we’re sharing the best Unbounce alternatives so you can find the right landing page tool for your needs.
Ready? Let’s get started.
The best alternatives to Unbounce – summary
- Instapage – Best Unbounce alternative overall (with top-of-the-line personalization).
- Leadpages – Best Unbounce alternative for solopreneurs.
- Landingi – A simple, easy-to-use landing page builder that’s ideal for beginners.
- GetResponse – Best inbound marketing toolkit for those who need to build sales funnels fast.
- OptimizePress – Best alternative to Unbounce for sites built on WordPress.
- ActiveCampaign – Best marketing automation tool with landing page builder.
- Sendinblue – Best email marketing tool with landing page creation.
- Wishpond – Best alternative for those who need landing pages for contests.
- Thrive Architect + Optimize – A suite of WordPress tools for landing page creation, A/B testing, and more. Best for advanced customization.
#1 – Instapage
Instapage is our top pick for the overall best Unbounce alternative. It offers a complete conversion intelligence platform that promises to skyrocket your conversions.
This landing page platform is designed with paid advertising and lead generation in mind.
It has all the functionality that you need to design high converting landing pages and deploy them fast. Create landing pages from scratch or one of 500 templates. Pre-made blocks are available to speed up the design process.
Once your landing pages are complete, use the built-in collaboration feature to get suggestions from your team (or even the Instapage team).
Then, you can create additional variations for A/B testing purposes and deploy your campaigns. And for such a powerful platform, it is surprisingly easy to use.
The best part? Instapage doesn’t compromise in its dedication to landing page creation & optimization. They aren’t trying to be all things to all people. And because of that, they have earned a stellar reputation in the industry.
Instapage also stands out for its extensive integration options. You sync up your whole marketing stack and integrate it with Salesforce, Marketo, and tons of other platforms and tools. Other features we like include AdMap (synchronize your ad campaigns with personalized landing pages), A/B testing, and heatmaps.
The Instapage Building plan costs $199 per month. You can get started with a 14-day free trial. No limits to conversions.
Custom solutions with custom pricing are also available on request.
Read more in our Instapage review.
#2 – Leadpages
Leadpages is the best Unbounce alternative for solopreneurs, with affordable plans for all budgets.
Arguably the biggest downside to Unbounce is the price point. As an Enterprise-level platform, it’s anything but cheap. Fortunately, Leadpages is much more affordable. It offers plans that are suitable for solopreneurs and cash-strapped startups, rather than just huge businesses.
Despite the much lower price point, Leadpages still includes plenty of powerful tools to help you build awesome landing pages and collect more leads. You can use it to build your whole website, complete with landing pages, email opt-in forms, pop-ups, alert bars, checkout, and more.
Start by choosing from Leadpages catalog of pre-built page templates (checkouts, sales pages, opt-in pages, confirmation pages, etc.), then customize them on the frontend page editor without a single line of code.
There are lots of useful blocks to choose from in the page editor. For example, the countdown timer block comes in really useful to create time-sensitive promotional offers and create a sense of urgency that encourages conversions.
Once you’re done editing your pages, the built-in conversion guidance technology will make sure it’s perfect before you hit publish. It’ll analyze your page and provide tips on what you might want to change. For example, it might suggest changing the colors of your buttons in order to increase contrast.
Leadpages is fast too. Sites built on Leadpages load 2.4 seconds than average and have 30% higher performance scores. Loading speeds are an important SEO factor this year, so that’ll come in useful if you plan on driving traffic to your pages from organic search.
The built-in analytics dashboard makes it easy to check your site’s performance and keep an overview of all the most important metrics (Conversions, Conversion Rate, Page Visits, etc) from one place.
Plans start at $27 / Month and a 14-day free trial is available.
Unlike Unbounce, all Leadpages plans include unlimited everything – there are no caps on web visits or leads and you don’t pay more based on your success.
Read more in our Leadpages review.
#3 – Landingi
Landingi is one of the most user-friendly Unbounce alternatives on the market. It’s a dedicated landing page tool that’s fast, simple, and easy to use.
Landingi doesn’t come with all the bells and whistles that Unbounce has to offer. Instead, it keeps things simple – doing away with all the unnecessary bloatware and just focusing on the essentials.
This makes it ideal for beginners who just want a user-friendly landing page building interface and don’t want to have to worry about all the advanced features. The page builder is feature-rich, with a good balance of speed, simplicity, and flexibility. If you’ve ever used Canva, the interface isn’t too dissimilar to that.
You can get started quickly: just choose a conversion goal and one of the hundreds of high-converting templates, customize it to suit your brand on the front end (no code required), add the finishing touches, and launch.
Of course, there are a few more advanced features worth mentioning too. The PageInsider technology analyzes your landing pages for you to provide information about where your visitors are likely to focus your attention and offer some quick tips on how you can optimize the layout to improve your conversion rate.
You can also run A/B tests, create pop-ups, build marketing funnels, group landing pages together, duplicate pages with one click, and enhance your pages with custom code.
Prices start at $29/month. You can also sign up for a 14-day free trial.
#4 – GetResponse
GetResponse is a complete inbound marketing toolkit that’s ideal for SMBs. It includes email marketing and lead generation tools, a website builder, powerful automation, and more.
You can use GetResponse to build customer journeys and sales funnels fast. Use pre-built templates, Facebook and Instagram ads, and landing pages to attract and retain new leads, then nurture them by setting up autoresponders and utilizing the suite of email marketing tools.
The drag-and-drop landing page builder has a lot in common with Unbounce, and the professionally designed templates are as good as any we’ve seen.
Paid plans start at $12.30/month.
GetResponse also offers a ‘forever free’ plan, but it limits you to just 1 website and landing page and 500 email contacts.
It also lacks premium features like automation workflows and conversion funnels, though you can try these for free for 30 days with a free trial.
#5 – OptimizePress
OptimizePress is one of the most affordable alternatives to Unbounce, but it’s only suitable for WordPress websites.
Unlike the other platforms we’ve looked at so far, OptimizePress isn’t a standalone platform. Rather, it’s a suite of WordPress tools/plugins that you can install and activate on your WordPress website and control from your dashboard.
It includes everything you need to improve conversions and sell more products, including opt-in and lead generation landing pages, sales pages, checkouts, upsells and down sells, lead funnels, and more.
OptimizePress is kind of a hybrid between an ecommerce solution and a landing page builder. You can use it to build checkout forms and start accepting payments on your WordPress website through Stripe integration.
It also supports secure files delivered after purchase (a must-have feature if you’re selling digital downloads) and includes a coupon engine, automatic tax calculator, and more.
OptimizePress plans start at $99/year. There’s no free trial available but all plans are backed by a 30-day money-back guarantee.
Read more in our OptimizePress review.
#6 – ActiveCampaign
ActiveCampaign is a customer experience automation platform that comes with a built-in landing page builder.
It provides a range of email marketing, automation, and CRM tools designed to enable you to create fantastic customer experiences.
The landing page drag-and-drop designer is easy to get the hang of, and the library of customizable templates is excellent.
You can use ActiveCampaign to create personalized landing pages for the different audience segments that visit your site and utilize the built-in chatbots to connect your sales team with your website visitors.
Paid plans start at $7.50/month.
#7 – Sendinblue
Sendinblue is an all-in-one email marketing toolkit with landing page creation features.
It includes a ton of different tools to help you manage your marketing and sales efforts – way too many to cover in full – but here are some of the highlights:
- A drag-and-drop email builder with beautiful email templates and advanced personalization features
- An intuitive landing page builder with plenty of pre-made templates
- Bulk SMS marketing tools
- Facebook Ad campaign building and other marketing tools
- A unified inbox to manage all your customer communications and collaborate with your team
- A complete CRM including detailed information and contact history for all of your leads and customers
A limited free plan is available (no landing pages and capped at 300 emails per day).
Paid plans that include landing pages start at $25/month.
#8 – Wishpond
Wishpond is another all-in-one marketing platform with everything you need to build and launch campaigns, including a landing page builder, email marketing tools, payment processor integration, and much more.
One of the best things about Wishpond is it’s in-built ‘Referral Suite’, which makes it easy to set up contests that incentivize referrals and turn your website visitors into brand ambassadors.
This makes it the best Unbounce alternative for anyone planning on building landing pages for contests.
Wishpond has flexible pricing options. You’ll need to book a demo and speak with their sales team for a quote. A free trial is available.
#9 – Thrive Architect + Optimize
Thrive Architect + Optimize is part of the Thrive Suite of tools, designed to simplify the landing page design process.
Like OptimizePress, Thrive Optimize is another WordPress plugin, so it isn’t suitable if your site is built on Shopify, Magento, or any other CMS.
When you purchase Thrive Suite, you get access to Thrive Optimize as well as Thrive Architect. These two tools work hand-in-hand – use Architect to build awesome, high-converting landing pages with an intuitive drag and drop editor, and then split test them with Optimize.
What’s great about Optimize compared to other A/B testing tools is how easy it is for beginners to use. Many other tools are complicated to use, but Optimize is simple enough that you don’t have to be a full-time website optimizer to understand it.
The best part? You get access to all other Thrive Suite tools. This includes a powerful theme builder, lead generation plugin, quiz builder, course platform, and more.
$167/year for standalone product or access all Thrive Themes products for $299/year with Thrive Suite membership.
What is the best alternative to Unbounce?
As you can see, there are lots of landing page builders and conversion toolkits like Unbounce out there to choose from. The best one for you will ultimately come down to what you’re looking for.
If you’re struggling to decide, here’s what we’d recommend:
- Instapage is the best enterprise-level landing page platform. It offers a similar feature set to Unbounce and includes additional features like heatmaps. No conversion limits.
- Leadpages is a great option for solopreneurs and coaches. It includes a simple but effective website builder and lead generation functionality, as well as the ability to take payments, run A/B tests, and integrate with Calendly. It’s much more affordable than Unbounce and doesn’t cap your traffic or conversions.
- GetResponse is the best choice if you’re a small business and want to do more than just build landing pages. It’s a full-stack marketing toolkit that includes email marketing, automation, ecommerce, webinars, website builder, and more.
However, if you’re looking to keep costs as low as possible, take a look at OptimizePress and Thrive Optimize. These are exclusively WordPress plugins, so they don’t offer as wide a range of features as dedicated platforms like Unbounce, but in terms of value-for-money, they can’t be beaten.
Related Reading: 37 Landing Page Statistics, Facts & Trends.
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