What is the best Later alternative to power your social media campaigns?
Later is a popular social media tool but it’s not the right fit for everyone.
In this post, we’re comparing the best Later alternatives so you can ensure you choose the right tool to drive your social media marketing efforts.
Ready? Let’s get started:
The best alternatives to Later – TL;DR
We’ll give you a full review of the top 8 best Later alternatives in a moment, but if you haven’t got time for that, here’s a brief overview of what you need to know about our top 3 recommendations:
- Pallyy – The best alternative to Later overall. Excellent social media scheduler with a strong focus on visual content. Supports Instagram, TikTok, Facebook, etc. Free plan & unlimited team members. Includes bonus Instagram features such as analytics, bio link tool, and comment moderation.
- Agorapulse – The best Later alternative for those who need an all-in-one social media management tool. Includes scheduling, social inbox, listening, and powerful reporting. Limited free plan available.
- SocialBee – The best social media scheduling tool overall, particularly for those who want to leverage evergreen content, and content recycling. Supports content categories to ensure you can diversify your social media content with ease.
Read on to find out more details about these tools and other great Later alternatives.
#1 – Pallyy
Pallyy is a powerful all-in-one social media scheduling tool that offers pretty much everything Later has to offer—and more!
You can use Pallyy to schedule content across all your favorite social platforms but, like Later, it’s particularly useful when it comes to Instagram.
It shares many of the same Instagram marketing features including auto-publishing for Carousel posts, Stories, Reels, and feed posts; an integrated bio link tool, an Explorefeature for content discovery, and powerful analytics and reporting.
And that’s not all. With Pallyy, you also get access to a bunch of other advanced features too.
For example, the Visual Planner is a nifty tool that lets you plan out your Instagram feed in a drag & drop grid editor.
You can use the built-in Canva editor to create eye-catching images for your social media posts. Then, the Best Time To Post feature will show you the ideal times to share your snaps for maximum engagement.
If you don’t want hashtags cluttering up your captions, you can use theFirst Comment feature to automatically add them to the comments instead and keep your captions clean.
And despite the powerful feature set, Pallyy is super affordable, with a generous free plan and reasonably-priced premium plan.
All in all, it’s undoubtedly the best Later alternative on the market, and there’s no better option for Instagram scheduling.
Pallyy offers two plans: Free and Premium.
The Free plan includes the core features and feed planner and won’t cost you a dime. However, you’ll be limited to 1 social set and 15 scheduled posts per month.
Upgrading to Premium will cost you $15 per month, per social set. However, this will remove caps so you can schedule an unlimited number of posts per month and unlock advanced features like bulk scheduling, bio link tool, etc. You can also sign up for a free 14-day trial of Pallyy Premium.
Learn more in our Pallyy review.
#2 – Iconosquare
Iconosquare is another powerful social media marketing solution. It shares many key features with Later but stands out for its in-depth social analytics.
Like Later, Iconosquare comes with a powerful scheduling tool to help save you time. You can schedule posts to be shared across platforms like Facebook, Instagram, Twitter, and LinkedIn in advance and run your campaigns on auto-pilot.
The Best Time to Post feature helps to make sure your posts reach the right people at the right time. You can tag posts with geolocations or user tags, and use the First Comment Scheduler to add your hashtags outside of your caption.
But what makes Iconosquare special is its social media analytics features. It’s one of the best platforms on the market when it comes to analytics and reporting, and provides you with all the data you could possibly need to make insightful decisions.
Your Iconosquare dashboard is fully customizable so you can visualize the key metrics that matter most to you at a glance. If you want to dig deeper, you can schedule reports that tell you everything you need to know.
Iconosquare also provides insightful benchmarks for over 100 industries. So, you can measure your own campaign performance against your competitors and see how your follower growth, engagement, reach, etc. stacks up against the average in your specific industry.
There are three Iconosquare paid plans to choose from: Pro, Advanced, and Enterprise.
The Pro plan is suitable for small businesses and social media marketers and starts from $49/month (billed annually). The Advanced plan is more suitable for marketing teams with more than 2 members and starts from $79/month.
The Enterprise plan is best for agencies and larger teams, though you’ll need to contact Iconosquare for a quote.
You can get started with a 14-day free trial.
Learn more in our Iconosquare review.
#3 – Agorapulse
Agorapulse is the best Later alternative for social media managers and teams that are looking for an all-in-one social media management tool.
It doesn’t just offer social media scheduling, but also a bunch of other powerful features to help you manage your social media marketing operations including publishing, monitoring, reporting, and communication tools.
The unified social inbox enables marketing teams & solopreneurs to manage all their interactions with customers across multiple platforms from just one dashboard. No more switching between social accounts manually — you can view all your messages, reviews, and comments from one place.
And to help keep your inbox tidy, you can use the ‘Inbox Assistant’ feature. Once you’ve set it up, it can detect questions and then label and assign messages to the right team member.
You can also use Agorapulse’s social listening tool to keep a track of conversations about your brand (and your competitor’s) across social channels. Agorapulse will automatically pick up on brand mentions and gather contextual insights to measure brand sentiment.
All of the above reasonable pricing plans and fantastic support make Agorapulse one of the best SMM tools on the market for teams, agencies, and social media managers.
Agorapulse’s Pro plan starts from $79/month (billed annually).
The Premium plan offers more features and higher usage caps and starts from $159/month (billed annually).
Custom plans are available on request for enterprises. You can also try out Agorapulse with a 15-day free trial.
Learn more in our Agorapulse review.
#4 – SocialBee
SocialBee is, in our opinion, the best social media scheduling tool overall and a great choice if you’re focusing on multiple social media channels.
The content calendar is one of the best we’ve seen, and advanced features like post variations, category-based scheduling, and automated approval workflows take it to the next level.
You can use the content recycling features to automatically re-queue content that performs particularly well and squeeze even more engagement out of it, without having to reschedule it every time. If you want to keep it fresh, you can also tweak it slightly by creating a post variation.
And that’s not the only time-saving feature SocialBee has to offer. Let’s say you create a post for Instagram and want to share it on Pinterest and Facebook too. Instead of manually creating and scheduling a brand new post for each network, you can quickly tweak the Instagram post within the SocialBee editor to fit the best practices for each other network.
Other features we like about SocialBee include:
- Post expiration — automatically set time-sensitive posts to expire at a specific date/time or after reaching a certain number of engagements.
- Custom short URLs — keep track of link clicks with your own custom short URLs.
- Collaboration features—Workspaces, user roles, internal post contents, and content approvals are just some of the collaboration features SocialBee has to offer
Plus a whole lot more!
SocialBee plans start from $19/month.
Various plans are available for both agencies and individual users, depending on the size of your team and the features you require. A 14-day free trial is available.
Learn more in our SocialBee review.
#5 – PromoRepublic
PromoRepublic is a powerful social media scheduling tool that can help take the hard work out of social media management. With PromoRepublic, you can schedule posts for popular platforms including Facebook, Instagram, LinkedIn, and Twitter.
The tool comes complete with a wide variety of templates, making it easy to whip up social media posts on the fly. There are over 50,000 templates to choose from, and it’s super simple to customize them and make them your own.
You can also use the curated content tool to get inspiration for posts, images and gifs relevant to your industry. It also has a range of automation features that can help you to effectively manage your content distribution workflows, even when you’re busy with other tasks. PromoRepublic will even suggest the best time to publish your posts based on industry insights.
In addition to scheduling and content creation, PromoRepublic can also be used to analyze and optimize your campaigns. You can track and gain insights from key metrics using the analytics dashboard, and create detailed reports in just a few clicks.
The Small Business plan starts from $49/month. PromoRepublic also offers a 14-day free trial.
Learn more in our PromoRepublic review.
#6 – Sendible
Sendible is another great Later alternative that has everything a business needs to manage its social media efforts effectively. This all-in-one tool has a range of useful features such as a social media scheduler, a centralized social inbox, and even a powerful social listening tool.
When it comes to scheduling, Sendible allows users to plan ahead and publish posts to Facebook, Twitter, Instagram, LinkedIn, and Google My Business. The visual content calendar can be used to schedule posts individually or in bulk, and you can create content queues to keep content flowing consistently on your social accounts.
With the Priority Inbox, you can stay on top of your social media interactions, and you can also use the collaboration tools to create seamless campaigns with the help of your entire team and clients. This also makes it a great option for multi-location brands looking to work together on campaigns.
Other tools Sendible offers include useful analytics features to help you to gain key insights about your campaign, as well as a powerful listening tool for monitoring brand performance. With the listening tool, you can monitor brand mentions, set up keyword alerts, and even gain insight about your competitor’s campaigns.
Sendible has a range of affordable price plans suited to different-sized businesses, making it a good choice for large businesses and individuals alike.
Prices start from $29/month for the Creator plan which includes 1 user and 6 social profiles. There is also a 14-day free trial available.
Learn more in our Sendible review.
#7 -Sprout Social
Sprout Social is an all-in-one social media tool that is perfect for large businesses. Like Later, Sprout Social can help you to schedule your content to Instagram, as well as Facebook, LinkedIn, Pinterest, and Twitter.
Sprout Social comes complete with an intuitive visual content calendar, making scheduling and planning for visual sites like Instagram and Pinterest a breeze. It also has a multimedia library that can be used to source images for your posts and gain inspiration for upcoming campaigns.
In addition to scheduling, Sprout Social also has a super useful unified inbox, that makes it easy to manage all your social interactions in one place.
For large teams, the unified inbox is perfect, as it means that all your messages are in the same inbox, which reduces the chance that important interactions will be missed. You can even assign specific conversations to the team members most suited to deal with each query.
When it comes to analytics and reporting, Sprout Social really shines. Not only can you analyze key metrics, and create reports in just a few clicks, but you can also make use of the innovative Listening feature.
This feature can help you to keep track of exactly what people are saying about your industry and brand online. You can use it to gain insight about competitors, and stay relevant with your social media following.
Overall, it’s an extremely useful tool with tons of great features for managing social media at scale.
Plans start from $89/user/month for the Standard plan, which includes up to 5 social profiles. Sprout Social also offers a 30-day free trial.
Learn more in our Sprout Social review.
#8 – ContentCal
ContentCal is a social media publishing tool that is perfect for agencies and content marketing teams. It has everything one would need in a social management tool, including an-easy to-use content calendar.
What makes this tool unique is its workflow – it’s built around a social media calendar that makes it easy to stay organized and collaborate with other team members.
In addition to scheduling, ContentCal can also be used to generate high-quality content and find inspiration for your upcoming campaigns.
You can also organize social media interactions and contact management, and build customer relationships with your followers, using the ContentCal Engage features.
In addition to the standard features, you can also add optional extras to your plan, including a social inbox to manage all your messages across platforms, and even in-depth analytics features to help you optimize your plan.
With the help of these add-ons, ContentCal can be used as an all-in-one solution for your social media and content creation needs, making it a great alternative to Later.
ContentCal plans start from $30/month for the essential plan. The company also offers custom plans for teams and agencies on a case-by-case basis. You can contact the team for a quote through their website pricing page.
ContentCal also offers a 14-day free trial with no credit card required.
Choosing the best Later alternative for your business
As you can see, there are plenty of social media scheduling and management tools out there that are just as good as Later (if not better). The hard part is choosing the right Later alternative for your business.
All of the options above are great, but if you’re not sure which to choose, here’s what we’d recommend:
- Choose Pallyy if you’re after the best alternative to Later overall and is great for planning and scheduling visual content. The platform includes some bonus features for Instagram marketing such as comment management, bio link tool, analytics, etc. There’s also a free plan!
- Try Agorapulse if you want an all-in-one social media management tool. It comes with more features than many of the other options on this list including a unified social inbox and social listening tool. A free plan is available too.
- Check out SocialBee if you want the best social media scheduling tool overall. It’s great for all social platforms and comes with powerful content recycling and time-saving features.
And remember: most tools on this list offer free trials, so if you can’t pick one, try them all out and see which one you like best!
Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.