Investing in an eCommerce platform is one of the most important decisions you can make as an online business owner. WooCommerce is a very popular option. However, it isn’t perfect, and you may be looking for a more suitable choice.
Fortunately, there are some excellent WooCommerce alternatives available. Each eCommerce platform serves different company sizes and budgets, and varying levels of technical experience.
In this guide, we’ll look at the importance of choosing the right eCommerce platform for your online business. Then, we’ll discuss four of the best WooCommerce alternatives and why they may be suitable for your needs. Let’s get started!
Why Choosing the Right Ecommerce Platform Is Critical
An eCommerce platform is an application that enables you to receive payments and sell products directly from your website. As such, it is one of the best ways to make money from your site. This could be particularly appealing when you consider that the global online shopping market is projected to be worth approximately $5.4 trillion by 2022.
Therefore, you probably want to make sure that your chosen eCommerce platform is the best fit for your business. For instance, an option that enables you to display multiple large product images may help you increase your overall conversions.
Furthermore, a user-friendly layout can make it easier for your customers to find the right products and complete the checkout process. For example, the Adidas online store has a clean appearance and you can easily browse through different product categories:
You’ll probably want an eCommerce platform that enables you to customize your store and create a user-friendly experience. Additionally, applications that use open-source software give you the opportunity to make more personalized changes.
Finally, some eCommerce platforms include handy features like in-built Search Engine Optimization (SEO) and analytics. You can use these tools to make your store easier to find and optimize your sales strategy to boost your profits.
Why You May Prefer Not to Use WooCommerce
WooCommerce is one of the most popular eCommerce solutions. It is an open-source platform that is built specifically for WordPress websites:
There are various advantages to WooCommerce, such as its simple reporting tools and excellent mobile app. However, there are several reasons why you may prefer not to use it.
Furthermore, WooCommerce isn’t necessarily the most affordable option. Sure, you can get the free version and not spend a dime. However, many of its themes and premium plugins come with hefty price tags. The costs can start adding up if you want to take full advantage of the platform.
Finally, WooCommerce isn’t the most user-friendly platform available. You need a decent amount of WordPress experience to fully utilize the software’s features. Thus, it may not be suitable for beginners or people who don’t want to spend time on technical troubleshooting.
4 Best WooCommerce Alternatives in 2021
Let’s take a look at four of the best WooCommerce alternatives (in no particular order).
Shopify is one of WooCommerce’s most popular competitors. It is a comprehensive platform that enables you to set up an online store through its dashboard. Additionally, you can integrate it with your existing website using the Shopify WordPress eCommerce plugin.
One of the best advantages of Shopify is its customizable and easy-to-use interface. You can use the drag-and-drop builder to create your ideal store. Furthermore, the helpful customer support team and abundance of troubleshooting documents can assist you with any problems.
Shopify includes SEO-friendly features like the option to customize your product alt tags and meta descriptions. It also provides access to analytics tools. However, you’ll have to pay a fee to access more advanced features.
- Some transaction fees
Overall, Shopify could be a suitable solution for businesses of all kinds. There are multiple plans to support different company sizes and traffic levels, so you can scale up as needed.
Price: Shopify pricing plans range from $29 to $299 per month.
OpenCart is a free eCommerce platform with a user-friendly dashboard. Although it is simple, it enables you to customize many aspects of your online shop, including categorizing your products and applying discounts and coupons. You can even run multiple stores from a single dashboard.
One of the biggest draws of OpenCart is its price tag. The platform is free to use and download, making it ideal if you’re on a budget. However, you may need to pay if you want to take advantage of eCommerce extensions.
- Free platform
- Straightforward dashboard
- Multiple payment methods
- No free customer support
OpenCart could be the best option if you have some technical expertise. Its open-source software enables you to create the ideal online store for your business model.
Magento Commerce is an Adobe product powered by the Magento software. It is one of the most sophisticated eCommerce platforms, with a wealth of features to manage your online store. For example, it includes a user-friendly page builder, product recommendations, customer segmentation tools, and merchandising capabilities.
Magento Commerce is optimized for different online shopping environments, such as mobile devices, the Amazon marketplace, and B2B sales. As such, you can use it to confidently sell to a variety of customers across the internet.
Furthermore, it is a scalable solution. Adobe evaluates your business needs when selling you a Magento Commerce platform. As your company grows, you can increase your plan and gain access to more eCommerce tools.
- Sophisticated features
- Scalability for large businesses
- Compatibility with different platforms
- Not affordable for smaller businesses
Magento Commerce is best suited to large businesses. It has advanced tools and powerful software to handle high traffic and different store setups.
Price: A Magento Commerce package requires an Adobe license, and the cost depends on the size of your business.
BigCommerce is one of the best WooCommerce alternatives on the market. It is also one of the most customizable, with multiple base themes and an in-built editor. Furthermore, you can set up multiple product variants to make your store more navigable for your customers.
The platform enables you to optimize your store for SEO purposes. For example, you can customize title tags and meta descriptions. Additionally, you can adjust more advanced settings such as your sitemaps and 301 redirects. As such, BigCommerce helps your store rank higher on search engine results.
Furthermore, BigCommerce is an excellent platform for accepting payments. It integrates easily with multiple payment solutions and doesn’t charge you any transaction fees. Therefore, you can make more sales and keep more of the profits.
- Customizable and scalable features
- No transaction fees
- Excellent SEO features
- Not the most affordable choice
BigCommerce is relatively user-friendly and suitable for beginners. However, it can be rather pricey. Thus, we recommend it for larger businesses or companies that are rapidly increasing in size.
Price: BigCommerce Enterprise pricing plans depend on the size of your business and the level of scalability. Alternatively, you can opt for the simpler BigCommerce Essentials packages that range from $29.95 to $299.95 per month.
A high-quality eCommerce platform is an essential investment if you want your online business to succeed. Although WooCommerce is one of the most popular options, it isn’t suitable for all websites or sales strategies.
To recap, here are four of the best WooCommerce alternatives in 2021:
- Shopify: This intuitive eCommerce platform provides all the tools you need to launch an online business, especially for smaller companies.
- OpenCart: It is an affordable and user-friendly application that suits businesses with web development experience.
- Magento Commerce: This high-powered eCommerce platform is best suited to medium and large online businesses.
- BigCommerce: It is a scalable platform that suits large businesses and fast-growing companies.
Do you have any questions about choosing the right eCommerce platform for your business? Let us know in the comments section below!