Looking for the best social media tools to grow your audience and drive engagement? We’ve got you covered.
Planning and executing a successful social media marketing strategy is a lot of work but the right tools can make it a lot easier.
These tools can help to manage your publishing schedule, reach new audiences, and supercharge your social media marketing efforts, all the while saving you time and money.
Ready? Let’s get started!
The best social media tools compared
Time is money so let’s start off with a summary of each tool. Then, we’ll breakdown each tool in more depth.
- Agorapulse – Overall best social media tool with all the features you could need for a reasonable price. Perfect for agencies.
- SocialBee – The best social media scheduler tool with nifty features like custom URL shortening and tracking.
- Iconosquare – Best for social media analytics (includes scheduling and more). Ideal for those focused on Instagram
- Sendible – Another great all-in-one social media management solution with more integrations than any other tool.
- NapoleonCat – Best social media communication management tool (great unified inbox). Ideal for customer service teams.
- Quuu Promote – The best tool for content promotion. Automatically promotes your blog posts to real, organic social media users.
- Pallyy – A complete Instagram marketing toolkit that supports scheduling for other networks. Affordable for individuals and agencies.
- Missinglettr – Best social media tool to automate the creation of social media campaigns.
- ContentCal – The best content marketing planning tool for agencies.
- StoryChief – An all-in-one content marketing tool for both social media and blog content.
- SweepWidget – Best social media giveaway tool.
- TweetDeck – Best free Twitter tool.
- Brand24 – Best social listening tool.
- Crowdfire – Another solid social media management platform.
- TryInteract – Best social media quiz generator.
- PromoRepublic – Best social media calendar tool. Includes large social media image template library.
- Audiense – Best Twitter analytics tool. Gain deeper insights than any other social media analytics tool.
- Shorby – Best social media landing page creator for Instagram bio links.
- HashtagsforLikes – Best hashtag research tool.
- Sprout Social – Excellent enterprise-level social media management tool.
- Buffer Publish – Simple social media scheduler with a free plan.
- IFTTT – Best free social media automation software.
#1 – Agorapulse
As an all-in-one tool, it comes with a diverse range of powerful features to help with all aspects of your social media marketing efforts. These features include:
- A unified inbox to manage communications across your social platforms
- Advanced publishing tools to create and schedule your social posts in advance
- Social listening tools to help you find out what customers are saying about your brand on social
- Team collaboration tools to make it easy to communicate and collaborate with your team members and clients
- Insightful analytics to help you gather data about your social media marketing performance
- And more!
Agorapulse also offers next-level support. They’re always available to answer any queries you might have, with an average 30-minute response time. If you’re running a social media marketing agency, this kind of rapid-response support is key to avoiding costly business interruptions.
Considering the depth of features Agorapulse offers, the price is very reasonable. There are various pricing plans available depending on the size of your team.
Agorapulse offers a free pricing plan limited to 1 user and up to 3 social profiles. Paid plans suitable for larger teams and more social profiles start at $79/month. A free trial is also available.
#2 – SocialBee
SocialBee allows you to easily set up a posting schedule to help you to stay organized. All you have to do is use one of SocialBee’s calendar templates and customize it to your needs.
SocialBee also offers more advanced scheduling tools than some of its competitors, such as custom URL shortening and tracking, retargeting tools, advanced analytics, and more.
You can use it to organize your scheduled content into different categories to ensure a balanced mix, repost evergreen content, or create post variations to refresh recycled content. The RSS function allows you to easily import content from different sources.
SocialBee is available from $19/month for their Bootstrap plan. All plans come with a 14-day free trial if you want to try before you buy.
#3 – Iconosquare
Iconosquare offers more content types, deeper analytics, and more advanced features than many other scheduling tools. It supports user tagging, geolocation, comment scheduling, and more.
And Instagram users will appreciate the ability to save lists of captions and hashtags.
Reporting with Iconosquare is super easy. You can set it up to automatically generate reports and send them to your client’s (or team members’) inbox. Collaborating with others is also a breeze, with lots of intuitive collaboration tools.
It’s a little pricier than some other post-scheduling tools but, if you have the budget for it, it’s worth it.
Iconosquare is available from $49/month (billed annually) for the Pro plan, which supports up to 3 social profiles and 2 team members. A 14-day free trial is available.
#2 – Sendible
Like Agorapulse, it includes a diverse range of features including publishing, social listening, and collaboration tools, as well as advanced analytics.
One thing that makes Sendible stand out from other tools is the number of integrations it offers.
Aside from integrating with all the major social media networks, it also integrates with other apps and tools in your marketing stack, like Google My Business, WordPress, Blogspot, Canva, Google Analytics, Slack, and more.
You can even install the Google Chrome extension to publish and schedule content as you browse the web, without even having to open the tool.
Plans start at $29/month for their Creator package, which includes 1 user and 6 social profiles. A 14-day free trial is available for all plans.
#5 – NapoleonCat
With NapoleonCat, you can communicate with customers across all your social platforms using a single inbox. You can automatically field common inquiries, supercharge your response rate, and drive more conversions.
In addition to communication management tools, it also offers automated publishing and reporting features, a multi-platform scheduling tool, and more.
NapoleonCat paid plans start at $21/month (billed annually) for up to 3 profiles and 1 user. You can also sign up for a free 2-week trial with no credit card required.
#6 – Quuu Promote
Quuu Promote is a content promotion tool that automatically promotes your content to hundreds of real social users. It makes it put your social media marketing efforts on autopilot and automatically generates a ton of engagement and social shares.
It works like this:
All you have to do is add your website/blog’s RSS feed to Quu Promote. Then, whenever you submit new content, Quuu Promote will review it to make sure it matches their guidelines and if it does, promote it to their sharing network.
They’ll automatically include the author’s name and tag them in the Tweets, add images, and more. As a result, you should get hundreds of shares across Twitter, Facebook, and LinkedIn.
And don’t worry, they’re not just promoting your content to fake accounts or bots.
All users in Quuu Promote’s network are real people that have manually subscribed to categories they’re interested in, so you can be sure that it’s only being promoted to people that are genuinely interested in the content that you’re producing.
When people start sharing and talking about your brand content on social, it also helps with your off-site SEO efforts. Social signals are a big Google ranking factor and can help you jump ahead of your competitors in the search engine results pages.
Quuu Promote plans start at $75/month for 10 post promotions per month. There is no free trial available but they do offer a 15-day 100% money-back guarantee.
#7 – Pallyy
Pally is a complete Instagram marketing toolkit that also supports scheduling for other networks.
The main draw of Pallyy is its excellent post editor and scheduling tool. You can use it to create stunning Instagram posts with ease (as well as posts for Facebook, LinkedIn, and Twitter) and schedule them to be published in advance.
Aside from their scheduling tool, they also provide an Instagram bio-link tool that allows you to set up a custom landing page for all your most important bio links. You can customize the theme of the landing page and even track link clicks to monitor their performance.
Pallyy is also very affordable and claims to be up to half the price of other similar platforms. All plans include unlimited team members as standard.
$15/month per social group, all features available.
#8 – Missinglettr
Missinglettr really stands out when it comes to automation. It empowers you to optimize and automate your social growth strategy.
For example, you can use the Curate feature to automatically find high-performing social content in your niche and use it to inform your own social media marketing campaign. You can also create your own content using their content creation tool.
The multi-purpose content calendar allows you to schedule your output across various social platforms months in advance. You can even set up automated drip campaigns to get 12 months of social media posts out of each piece of blog or video content you publish.
Missinglettr offers a free plan that supports up to 1 workspace, 1 social profile, and 50 scheduled posts. Paid plans start at $19/month and a free 14-day trial is available.
Check out our complete Missinglettr review.
#9 – ContentCal
It makes it easy for your entire team to plan, create, collaborate, schedule, and post social media content. You can sync multiple channels and create global and regional planning visibility for your campaigns.
The interface is super simple and intuitive to use. You can pick it up in ten minutes without any training.
ContentCal was designed by agency marketers, for agency marketers. They understood that agencies needed simple but sophisticated tools to manage and plan their social media marketing efforts and built ContentCal to meet that need.
It makes it easy to share content with your clients for approval and feedback.
ContentCal paid plans start at $17/month for 1 user, 1 calendar, and 4 social profiles. Higher-priced plans suitable for teams are available, and you can sign up for a 14-day free trial.
#10 – StoryChief
Unlike other tools on this list, StoryChief isn’t a dedicated social media marketing tool. Rather, it’s a complete all-in-one solution that centralizes your publishing process and unifies your cross-channel marketing efforts.
You can use their social media tool to build robust campaigns and schedule posts. StoryChief also provides access to in-depth content insights and can help you to boost your SEO rankings and drive more leads. It integrates with all your favorite marketing tools, including Zapier and different CMS plugins.
The StoryChief Team Plan is available from $90/month and includes up to 4 users and 1 workspace. Higher-priced plans for larger teams and a 14-day free trial are available.
#11 – SweepWidget
All of the contest widgets you create are fully mobile optimized and can be entered via 90+ platforms, including all the major social media platforms.
SweepWidget offers a free basic plan. Paid plans start from $29/month.
#12 – TweetDeck
TweetDeck is the best free Twitter tool for keeping track of your Twitter engagement and organization. The tool was created by Twitter to make it easier to manage Twitter accounts at a business level.
Using TweetDeck you can easily schedule Tweets ahead of time and keep on top of Twitter trends and news. TweetDeck also offers real-time tracking which makes keeping on top of engagement a breeze.
If Twitter is the main focus of your social media marketing efforts, this tool is a must-have.
TweetDeck is a free tool. You simply need to have a Twitter account to sign up.
#13 – Brand24
Brand24 is an online monitoring tool that can be used to keep track of mentions on social platforms. It’s the best social listening tool to use to stay ahead of the game when it comes to reputation monitoring.
The tool can be used to track brand sentiment across a range of social platforms including Twitter and Instagram. You can monitor mentions, and discussion volumes based on target keywords related to your brand. These insights will help you to gauge how well your brand is being received on social media, and you can then use this information to inform your strategy.
Brand24 also includes an influencer score feature. You can use this feature to identify and rate influencers in your niche and make informed decisions about which creators to collaborate with.
Prices start from $99/month to monitor up to 5 keywords.
#14 – Crowdfire
The tool comes with a powerful content creation tool, that can help you to curate articles and images from across the web to post to your social accounts. You can also use Crowdfire to publish and schedule content, and monitor important analytics.
Crowdfire is a great all-in-one tool that provides everything social media marketers need to easily stay on track of multiple social accounts. It also comes complete with a mentions feature, so you can easily keep track of what your followers are saying about your brand.
CrowdFire is free for up to 3 social accounts. Paid plans start at $7.48/month.
#15 – TryInteract
TryInteract is an innovative tool that can help you to create lead generation quizzes for your social media channels. Quizzes can help you to learn more about your followers, segment your audiences and encourage more social media engagement.
The tools allow businesses to create lead generation quizzes from scratch, or you can choose from and customize a selection of premade templates.
If you’re a marketer looking for new ways to gain insight into your audience and generate leads, TryInteract is a great option.
There is a limited free version of TryInteract available. Paid plans that include a range of integrations start from $17/month.
#16 – PromoRepublic
The platform provides marketers with solutions like automation, scheduling, and even allows businesses to recycling of old content that performed well.
With the tool, you also get access to a library of curated content and templates that can be customized to easily create social posts. The tool also has powerful reporting features that are useful for marketers working with a range of clients.
Prices start from $49/month for the standard plan. There is also a professional plan available, as well as custom solutions offered for enterprises.
#17 – Audiense
The tool can be used to identify relevant influencers within your niche and collect important demographic data about your target audience. Audiense also comes with a powerful social media listening tool that focuses on collecting information on what people are saying about your brand.
Audiense also includes Audiense Connect, a Twitter Marketing tool that includes chatbots and broadcast, advanced listening tools, and more.
Limited free versions of the Audiense toolkits are available. Paid plans start from $79/month.
#18 – Shorby
Shorby is a powerful social media management tool that allows you to create landing pages for your social accounts. It’s one of the best social media landing page creators available and it makes it easy to make the most of traffic from platforms like Instagram.
Using the tool, you can create landing pages to host and organize promotional links. If like with Instagram, you can only include one link in your bio or content, Shorby is exactly what you need.
Shorby is an extremely easy-to-use tool. Once you’ve created your landing pages, you’ll be provided with a short, professional link that can be used across social platforms.,
In addition to landing page creation, Shorby also offers analytics like click-through rate and more.
Pricing plans start from $12 per month (billed annually).
Learn more in our Shorby review.
#19 – HashtagsforLikes
HashtagsforLikes is the best hashtag research tool for social media marketers. The useful tool allows users to search for trending hashtags, and monitor specific hashtags used by their competitors or influencers in their niche.
HashtagsforLikes is extremely useful for hashtag research but it’s also a powerful hashtag analytics tool. You can use the tool to track the hashtags you’ve been using and how well they are performing. It also has a useful curate feature that allows you to run tests on hashtag groups you’ve created.
Prices start from $38/month. HashtagsforLikes also offer a weekly payment schedule.
#20 – Sprout Social
Sprout Social enterprise-level all-in-one social media management tool. The tools offer a range of useful features such as publishing and scheduling, analytics tracking, social media listening, and engagement.
Sprout Social makes it easy for businesses to manage social media engagement on a large scale with the help of a unified social inbox. Every aspect of social media management from creating and scheduling posts to manage personal and direct messages can be performed from the Sprout Social dashboard.
Pricing starts from $149/user/month. There’s is also a 14-day free trial available.
#21 – Buffer Publish
Buffer Publish is a simple social media scheduler tool that can be used to make social media publishing more organized and streamlined. You can use the tool to create, schedule, and publish posts, as well as managing Instagram stories, all from the same dashboard.
The tool was created with agencies in mind and allows teams to easily collaborate on their social media tasks.
Buffer Publish also features a shop grid tool, which allows companies to easily link from Instagram posts to shoppable pages, which is a great addition for eCommerce businesses.
The free version of Buffer Publish includes 10 posts per month, across 3 social channels.
There are also paid plans available with a bigger post allowance. These plans start from $15/month.
#22 – IFTTT
IFTTT is a free social media automation software solution that makes it easy to manage a range of social media platforms. The tool integrates with all the major social media platforms and enables you to create free ‘applets’ which are essentially automations for common social media processes like creating and sharing posts.
IFTTT also integrates with platforms like Medium, WordPress, and Blogger, so it can be used to easily share social media updates about new posts on your blog.
This is the perfect tool for busy professionals as it can really help to streamline common social media marketing tasks and save time.
IFTTT has two plans, free and Pro. The free plan allows you to create up to 3 applets. The pro plan allows you to create unlimited applets and costs only $3.40/month.
Finding the best social media tools for your business
That concludes our list of the 22 best social media marketing tools to grow your audience. Not sure which one is the right choice for you? Here’s a quick recap of our top three recommendations and when to use them:
- Agorapulse: The best choice for agencies that are looking for a reasonably-priced all-in-one solution.
- SocialBee: The best choice if you’re just looking for a social media scheduling tool.
- Iconosquare – The best choice for those who are focused on social media analytics or Instagram. Includes a social scheduler that is designed with Instagram scheduling in mind.
Now, it is important to remember that we have covered the full spectrum of social media tools in this article. And some of the other tools will be useful additions to your marketing stack as well.
For example, you may want to pair an all-in-one tool like Agorapulse with a contest tool like SweepWidget or a content promotion tool like Quuu Promote.