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In your quest to gain subscribers and increase leads, it’s important to use the right tools and strategies. Among the most effective techniques is email marketing. However, to maximize your success and build a robust list, it helps if you add an opt-in form to your site using a WordPress newsletter plugin.
In this post, we’ll introduce 14 of the best WordPress newsletter plugins you can use for email opt-ins. We’ve considered features and functionality, updates and support, and pricing.
Let’s jump right in!
1. Bloom
The Elegant Themes Bloom plugin.
First up, if you’re an Elegant Themes user we highly recommend using our email opt-in plugin Bloom. This extension is included with your membership. It’s also a powerful list-building tool that lets you create a variety of opt-in forms. That includes popups, slide-ins, in-line forms, and content lockers.
With our plugin, you can also choose from over 100 beautifully designed pre-made templates:
The template library of the Bloom plugin.
You can easily edit and customize the content and colors to your liking. In addition to page-level targeting, Bloom also includes triggers and targeting rules.
Key Features:

  • Over 100 design templates
  • Six display types
  • Customized admin panel
  • 19 email marketing integrations
  • User action triggers
  • Built-in analytics and A/B testing

Bloom is for you if…
… you’re an Elegant Themes member looking for a powerful WordPress newsletter plugin. It provides a simple, straightforward way of creating sign-up forms. Additionally, Bloom is also an excellent choice if you’re looking for advanced targeting options.
Price: Free with an Elegant Themes membership, starting at $89 per year | More Information
2. Ninja Popups
The Ninja Popups plugin.
Ninja Popups is a premium WordPress newsletter plugin that can help you create stunning popups for your site. This widely-used and highly-rated tool is also incredibly versatile and feature-rich.
In addition to an extensive template library, it also includes a visual drag-and-drop builder that makes building your newsletter opt-in forms as easy as possible:
The Ninja Popups theme library.
There are also plenty of ways to enhance the forms to help them stand out on your site. For instance, you can choose from over 74 animation effects.
Key Features:

  • Visual drag-and-drop builder
  • Theme library with over 60 designs
  • Built-in statistics and A/B testing
  • Email marketing integrations
  • WooCommerce support
  • Multiple placement options

Ninja Popups is for you if…
… you’re looking for a premium yet affordable WordPress newsletter plugin, and also want a variety of design options and pre-built themes.
Price: $24 | More Information
3. OptinMonster
The OptinMonster WordPress plugin.
OptinMonster is one of the most well-known WordPress opt-in plugins. It’s a freemium tool that provides a broad range of features for promoting your email newsletter, and also for building your subscriber list.
It’s easy to use for builders of all experience levels, and also includes a library of pre-built templates:
The OptinMonster template library.This enables you to create email newsletter forms on the fly seamlessly. In addition, you can use it to create lightbox popups, notification bars, and more.
Key Features:

  • Drag-and-drop form builder
  • Exit Intent Technology
  • Built-in pop-up analytics, as well as Google Analytics integration
  • A/B testing
  • Pre-built templates
  • Email marketing integrations
  • Targeting and triggering rules, including eCommerce-specific ones

OptinMonster is for you if…
… you want an easy-to-use tool. Thanks to the visual drag-and-drop builder, you can create beautiful popups within minutes.
Price: Free, with premium plans starting at $9 per month | More Information
4. PopUp Domination
The PopUp Domination plugin.
PopUp Domination is a Software-as-a-Service (SaaS) tool that can help you drive conversions and increase subscribers. You can use it to create a wide variety of popups, including email opt-in forms.
This plugin features a template library that lets you easily select pre-made, high-converting popup designs. They also work across multiple website builders, and integrate with all major email providers.
Key Features:

  • Unlimited popups
  • Email themes
  • Exit popups
  • A/B testing
  • Targeting and trigger options
  • Analytics
  • Google Analytics event tracking
  • Live chat support

PopUp Domination is for you if…
… you’re looking for a robust and premium WordPress popup plugin. However, it is a bit pricier than some of the other options on this list.
Price: Plans start at $54 per year | More Information
5. Icegram
The Icegram plugin.
Icegram is a flexible, freemium WordPress plugin that makes it easy to promote your email newsletter in a variety of ways. For instance, you can create popups and opt-in forms, as well as Calls To Action (CTAs) to grab your visitors’ attention and encourage them to subscribe.
It’s also incredibly easy to learn and comes with a user-friendly interface:
The Icegram plugin interface.Plus, this plugin is highly customizable. You can edit the newsletter’s opt-in content, messaging, link, and also its placement. In addition, you can apply highly-targeted rules to control where and when your messages appear to visitors.
Key Features:

  • Intuitive form builder
  • Variety of opt-in forms, including slide-ins, toast notifications, footer and header notification bars, lightbox popups, and more
  • Design template library
  • No traffic limits
  • 120+ campaign models
  • Security checks and spam prevention features
  • Trigger and targeting rules
  • A/B testing
  • Integration with third-party email marketing platforms

Icegram is for you if…
… you’re looking for a highly-customizable and also easy-to-use WordPress newsletter plugin, with a form builder and various targeting settings.
Price: Free, with premium plans starting at $97 per year| More Information
6. Hustle
The Hustle WordPress plugin.Hustle is a helpful WordPress newsletter plugin created by the WPMU DEV team. It enables you to effortlessly turn your site into a conversion tool to increase sales and build your mailing list.
Plus, this plugin also is beginner-friendly, well-organized, and easy to navigate. It lets you create form templates from scratch, or choose from the template library:
The Hustle templates.With Hustle, you can also create different kinds of opt-ins. This includes slide-ins, embeds, popups, and more.
Key Features:

  • Opt-in form builder
  • Template library
  • Highly-targeted display settings
  • Smart triggers
  • Popular email service integrations
  • Spam prevention
  • Animation effects

Hustle is for you if…
… you want a freemium and also beginner-friendly WordPress email opt-in plugin. In addition, it’s a high-quality option if you’re on a budget.
Price: Free, with premium plans starting at $5 per month | More Information
7. Newsletter
The Newsletter plugin.
As its name suggests, Newsletter is one of the best WordPress newsletter plugins out there. In addition to helping you build and grow your subscription list, it can also make it easier to streamline your newsletters and track their performance.
Additionally, this freemium plugin also boasts a modern, user-friendly interface. It includes everything you need to manage the plugin from your WordPress dashboard:
The WordPress newsletter plugin.It also gives you an accessible view of your WordPress newsletter activity and subscriptions.
Key Features:

  • Intuitive drag-and-drop visual composer
  • Unlimited subscribers and newsletters
  • Spam prevention
  • Advanced targeting
  • Detailed, easy-to-use dashboard
  • Reports and analytics

Newsletter is for you if…
… you’re on a budget but also require a lot of control, insight, and customization for your email newsletter and opt-in campaigns.
Price: Free, with premium plans starting at $69 | More Information
8. MailPoet
The Mailpoet plugin.
Next on our list, MailPoet is another popular and high-quality WordPress newsletter plugin. It enables you to build and manage your subscriber list, and integrates seamlessly with WooCommerce. Therefore, it’s a solid option for eCommerce sites.
One of the best things about MailPoet is its ease of use. It includes a user-friendly setup wizard:
The Mailpoet templates.
You can also manage your newsletters and subscribers directly within WordPress. In other words, you don’t have to navigate to a third-party platform as you would with many alternatives.
Key Features:

MailPoet is for you if…
… you’re looking for a scalable WordPress newsletter plugin. Pricing for premium options is based on the number of subscribers you have.
Price: Free, with premium pricing varying based on subscribers | More Information
9. Thrive Leads
The Thrive Leads plugin website.Thrive Leads is a premium tool designed to help you build your mailing list with ease. You can use this plugin to create lightbox popups, notification bars, welcome mats, and also slide-ins. In addition, thanks to the intuitive drag-and-drop builder, it’s easy to use even with little to no experience.
Key Features:

  • Form builder with a drag-and-drop editor
  • Pre-designed templates
  • A/B testing
  • Triggering and targeting options
  • Analytics, reporting, and insights

Thrive Leads is for you if…
… you’re looking for a versatile lead generation tool. It’s also the perfect WordPress newsletter plugin if you’re already using a Thrive theme.
Price: Included with Thrive Suite package, starting at $19 per month | More Information
10. MailOptin
The MailOptin plugin.
MailOptin is a form builder plugin for WordPress. It can help you automate lead generation and increase newsletter subscribers.
You can also quickly and easily create opt-in campaigns. The plugin offers a variety of templates to make doing so simple and seamless:
The MailOptin campaign templates.
You can also use MailOptin to create multiple opt-in types. For instance, you can use lightbox popups, in-post opt-ins, notification bars, and slide-ins.
Key Features:

  • Form and template builder
  • CTAs with targeted display messages
  • Various opt-in types
  • A/B testing
  • Page-level targeting
  • Scheduling and analytics

MailOptin is for you if…
… you’re looking for a simple way to streamline your email automation and also your lead generation.
Price: Free, with premium plans starting at $79 per year | More Information
11. Mailchimp
The Mailchimp plugin.
Mailchimp is one of the most well-known and reputable email marketing tools out there. This email subscription plugin can help you grow your list and track the performance of your campaigns.
Mailchimp itself is an all-in-one email marketing solution. However, it also offers an easy-to-use plugin. With it, you can create forms directly within your dashboard:
The Mailchimp form builder interface.
It’s not the most modern interface. However, it offers a handful of useful settings and configurations for customizing your opt-in forms.
Key Features:

  • Email builder
  • Forms and landing pages
  • Beautiful sign-up forms
  • Form builder integrations
  • Add-ons
  • Advanced eCommerce integration with WooCommerce (Premium)
  • Detailed reports and statistics (Premium)

Mailchimp is for you if…
… you’re looking for an all-in-one email marketing solution.
Price: Free, with premium plans starting at $9.99 per month | More Information
12. Mailster
The Mailster plugin.
Mailster is a premium WordPress newsletter plugin that is highly rated on CodeCanyon. It lets you quickly create and distribute email newsletters directly from your WordPress dashboard:
The Mailster dashboard.
You can also keep close tabs on all opt-in and subscription activities. Furthermore, you can use the drag-and-drop builder to create campaigns within minutes.
Key Features:

  • Automatic email scheduling
  • Unlimited subscribers
  • Drag-and-drop builder
  • Real-time analytics
  • Single and double opt-ins
  • Built-in subscription widget

Mailster is for you if…
… you’re looking for a a versatile yet user-friendly tool that also includes a lot of bells and whistles.
Price: $69 for a regular license | More Information
13. Sendinblue
The SendinBlue WordPress plugin.
Sendinblue is more of an email marketing service than a standalone WordPress newsletter plugin. However, it can be an effective tool for creating email forms and tracking the results.
Also, it’s easy to use and has a straightforward installation and setup process. In order to begin using it, you’ll first need to create a Sendinblue account.
Key Features:

  • Email subscription forms
  • Drag-and-drop form designer
  • Email design templates
  • Contact lists with advanced segmentation
  • Real-time tracking
  • Marketing campaigns and transactional emails

Sendinblue is for you if…
… you want an all-in-one email marketing service. It offers a plethora of features and benefits that can help you with email automation and also lead generation campaigns.
Price: Free, with premium plans starting at $25 per month | More Information
14. Constant Contact
The Constant Contact website.
Last on our list is Constant Contact. Again, technically this is not a standalone WordPress newsletter plugin. This popular software is more of an all-in-one solution for email marketing.
However, it does integrate with popular form builders such as WPForms. When paired with other opt-in and form builder plugins, Constant Contact can provide you with a complete solution for automating your campaigns, generating leads, and growing your subscriber list.
Key Features:

Constant Contact is for you if…
… you’re looking for a complete email marketing solution, and are also using a popular form builder or contact plugin such as WPForms.
Price: Email-specific plans starting at $20 per month | More Information
Conclusion
If you’re looking for an effective way to increase newsletter signups, one powerful solution is to add an opt-in form to your website. However, figuring out which WordPress newsletter plugin to use can be challenging.
Fortunately, there are a wide variety of tools you can use. The best one will depend on your budget, as well as the exact features you’re looking for. For example, if you want a freemium, popular, and also flexible option, you might want to consider OptinMonster. If you’re an Elegant Themes member, we also recommend checking out our Bloom extension.
Do you have any additional questions about WordPress newsletter plugins? Let us know in the comments below!
Featured image via Bibit Unggul / shutterstock