Sprout Social is one of the most feature-rich social media marketing tools on the market.
However, its price point puts it out of reach for many individuals and small businesses. Not only that, but social profiles are also heavily limited and pricing for teams is expensive.
But don’t worry, if Sprout Social isn’t right for you, there are plenty of other options out there.
So, what are the best alternatives to Sprout Social?
In this post, we’ll be answering that question and giving you a rundown of our top 12 favorite Sprout Social alternatives to power your social media strategy.
There’s a tool in this list for just about everything, so you’re sure to find something that works for you.
Let’s get started!
The 12 Best Sprout Social alternatives – summary
- Agorapulse – Best overall Sprout Social alternative. Limited free plan + affordable for teams.
- NapoleonCat – Best Sprout Social alternative for customer service teams.
- SocialBee – Best social media scheduling tool.
- Pallyy – Best Instagram marketing toolkit.
- Crowdfire – Affordable alternative to Sprout Social.
- Sendible – Great social media tool for solopreneurs.
- Iconosquare – Best for social media analytics.
- Audiense – Best dedicated Twitter marketing and analytics tool.
- ContentCal – Best content calendar for teams.
- Missinglettr – Best for automated social media campaign creation.
- Metricool – Powerful social media tool that includes reporting, scheduling, and more.
- TweetDeck – Free social media tool for Twitter.
Agorapulse is another powerful social media management software solution and overall, it’s the best Sprout Social alternative on the market.
Like Sprout Social, Agorapulse includes a range of useful features to help you manage your social campaigns, such as:
- Social Media Monitoring – Social media monitoring allows users to ‘listen’ to what users are saying about their business across social platforms. It can help you to inform your marketing strategy and have a good idea of how well your campaigns are being received.
- Social Media Publishing – This tool allows you to organize all of your social media posts. You can schedule and publish posts to multiple platforms all from one dashboard.
- Social Media Reporting – Agorapulse’s powerful reporting feature can help you to stay on top of your metrics and analytics and share detailed reports with clients or co-workers.
In addition to the features listed above, Agorapulse also offers a Social Media Inbox feature. This inbox allows you to organize and respond to messages and comments from all of your social platforms all in one place.
Not only does this help to ensure that you never miss a beat when it comes to communicating with your customers, but it can also save staff a ton of time logging into different social media accounts.
Agorapulse is also very similar in terms of price to Sprout Social, but there is one key difference – the number of social profiles included.
Up to 20 social profiles are included in the Agorapulse Premium plan. However, Sprout Social limits you to 10 profiles across all plans and you will be charged extra for additional profiles.
Pricing: Agorapulse has a free individual plan available. For teams, prices start from €79/month
Read our Agorapulse review.
NapoleonCat is an all-in-one social media solution that is designed for teams. Like Sprout Social, it has a publishing tool and a powerful analytics tool. However, there are few standout features that make it the perfect solution for team collaboration.
Firstly, it has a social inbox that allows users to manage all of their social media comments and messages from one easy-to-use dashboard. The dashboard can be accessed by multiple users, and it’s just what you need to ensure that no opportunities for customer interaction are missed.
Another feature that is useful for teams in the payment structure. Instead of having a limit to the number of users that can access the tool, NapoleonCat allows businesses to select the exact number of users and profiles they want, and the price is calculated in relation to this.
The final feature that makes NapoleonCat the best Sprout Social alternative for teams is the reporting feature. With this tool, you can create extensive social media reports, which are perfect for keeping your team and your clients up to date on all the latest developments. With NapoleonCat you also get access to a workflow automation tool and a new Instagram Scheduler.
Pricing: Prices start from $27/month for 3 profiles and 1 user.
SocialBee is a social media management tool with powerful scheduling features. Instead of just allowing you to schedule posts in a calendar for publication, it helps you to stay organized and plan your content.
The tool includes a category-based scheduling feature that allows users to assign a category to each post. This can help you to ensure that your content is fresh, engaging, and varied. You can also choose to pause certain categories, re-queue posts, or edit posts in bulk with just a few clicks.
In addition to its advanced scheduling features, SocialBee also has some features that are similar to Sprout Social including analytics and reporting.
You can also use the tool to create custom URLs and tracking links. When it comes to price, SocialBee beats Sprout Social hands-down. For just $89, you can get access for up to 5 users and connect as many as 25 social profiles. For the same price with Sprout Social, you can connect only 5 social profiles.
Overall, it’s a powerful tool with a range of useful features, but its standout feature is by far the scheduler. If you’re looking for more advanced scheduling capabilities, then this is the tool for you.
Pricing: Prices start from $19/month for 1 user and up to 5 social profiles.
Read our SocialBee review.
Pallyy is a powerful yet affordable social media scheduling tool that includes some extra features for Instagram. This includes Instagram analytics, comment management, and a link in bio tool.
When it comes to social media marketing, not everyone is keen on the multi-platform approach and for many, Instagram is the focus.
In these cases, platforms like Sprout Social aren’t the best option, as many of the features will go unused. Thankfully, tools like Pallyy exist that can help you plan and schedule content for specific platforms.
Although Pallyy can be used for all the major social media platforms, it’s the Instagram-focused features that make the tool really shine. Aside from simple scheduling, Pallyy allows users to visually plan their Instagram feed using a drag-and-drop editor & grid planner.
You can also use Pallyy to create social media images, as it integrates with Canva allowing you to create and edit posts easily. Pallyy’s scheduling tool is very visual and makes it easy for users to see exactly what content they have planned. It also has a feature that allows clients to collaborate on posts and leave feedback and comments about the upcoming posts.
If you’re managing just one Instagram account, you can use Pallyy for free, and you’ll also be able to schedule for any other platforms in the social set ‘Facebook, Twitter, LinkedIn, or Google My Business’. If you want to go premium, you pay $15/social set.
Pricing: You can use Pallyy for free for up to 15 posts per month for one social set. Unlock all features including unlimited team members for $15/month/social set.
Crowdfire is an all-in-one social media solution.
It shares many of the same features as Sprout social, including:
- Content – This feature will help you curate images and articles to use in your social media posts. It makes the process of creating social media content easier and more streamlined
- Publish – The Publish tool will allow you to schedule and publish posts across all your social media profiles. It will automatically tailor your posts for each social network and even provide information about the best time to post your content.
- Analytics – Measuring ROI for social media is never easy, but Crowdfire’s analytics feature will help you do just that. You can also use this feature to generate reports.
- Mentions – The mentions feature can help you keep track of what people are saying about your businesses on social media. This can help you when it comes to improving your brand image and planning your content strategy.
In terms of value, Crowdfire is a much more affordable option than Sprout Social. Not only is the Crowdfire VIP plan cheaper than the most basic Sprout Social package, but you’ll also be able to link up to 25 social accounts.
Pricing: Crowdfire has a free plan available. Paid plans start from as little as $7.48/month.
Sendible is a great social media tool for solopreneurs and it offers an affordable alternative to Sprout Social. Sendible has many similar features to Sprout Social including publishing, analytics, and social listening. It also includes a useful dashboard that can help you stay on track of multiple social media accounts at once.
One of the main reasons why it’s great for solopreneurs is that it has a collaboration tool. So, if you’re a social media manager working on multiple client accounts, you can use this tool to share posts and schedules with your clients for them to approve. Also, you can easily use it on the go and all the features can be accessed by mobile.
So if you’re the kind of person that works with a variety of clients, or needs to squeezes your social media tasks into a busy schedule, this is the tool for you. Not only that, but you can access the creator plan which includes access for one user and 6 social profiles come in at less than $30/month.
Pricing: Prices start from $29/ month
If the main thing you’re looking for is a tool that helps you to uncover in-depth analytics, check out Iconosquare.
Iconosquare is another powerful social media management tool that really stands out when it comes to analytics. It was founded in 2011 as a tool to make it easier to gather performance statistics on Instagram.
Since then, it’s branched out to cover other social platforms including Facebook, Twitter, and LinkedIn, and helped over 10 million customers.
The customized dashboard visualizes advanced analytics for you in easy-to-read graphs and charts. This makes it easy to quickly get an overview of your performance and make smarter, data-driven insights.
You can display data on key metrics like follower evolution, post engagement rates, impressions, and more. You can also schedule reports, use labels and Albums to categorize your posts for in-depth analysis, and compare your performance against industry-specific benchmarks.
Insights can even look at your engagement rate across different types of day and work out the best time to post.
Aside from robust analytics, Iconosquare also offers a bunch of other unique features.
For example, multi-profile management allows you to add multiple social profiles from different brands to one dashboard – something which comes in useful if you’re a reseller or marketing agency with several clients.
The scheduling tool offers some powerful features including the best time to post, geolocation, first comment scheduling, user tagging, and more.
Pricing: Iconosquare plans start at $49 per month. You can also sign up for a free trial with no credit card required.
Read our Iconosquare review.
Audiense Connect claims to be the number one Twitter marketing platform on the market, and they’re probably right.
It’s used by thousands of the biggest-name brands and agencies across the world, including Manchester United, TikTok, Apple, Pepsico, and more.
Audiense offers a ton of useful tools to help you manage your Twitter campaigns, such as:
Custom Twitter chatbots – You can create your own custom chatbot on Twitter in a few clicks to help manage interactions with your customers on the platform through Direct Messages.
Rich audience insights – Identify your most important audience segments, listen in on their conversations, and more. Audiense analytics can help you to uncover insights about things such as brand sentiment by working out what percentage of tweets about your brand are positive and negative
Influencer identification – Audiense will look at your target audience and analyze trends to figure out which people have the biggest direct and indirect influence on them. This can help you to find the best people to partner with in your influencer marketing campaigns.
Pricing: Audiense offers a limited free version. Paid plans from $49/month. Discounts available for yearly subscriptions.
ContentCal is an affordable social media content calendar solution for teams and agencies.
Managing the content strategy of multiple brand clients at the same time can be a challenge. ContentCal simplifies this process for you by helping to keep your team in sync and manage all your content planning in one place.
You can set up multi-channel content plans from one unified calendar interface, set up custom, streamlined workflows, and more.
For example, you can create custom content approval flows that make it easier to collaborate with your clients and ask for approvals automatically at key stages in your projects.
ContentCal also comes with other powerful tools designed to streamline the day-to-day tasks involved in running a marketing agency, such as automated reporting tools, shared inboxes, and more.
Pricing: The ContentCal Essential plan starts from $30 per month. It’s ideal for small teams and includes a maximum of 2 users. If you’re running a larger team, their Advanced plan starts from $96 per month and supports a maximum of 10 users.
If that’s still not enough, you can reach out to ContentCal for a quote for a custom plan. A free 14-day trial is also available.
Missinglettr is another all-in-one social marketing platform like Sprout Social, and the best choice for automated social media campaign creation.
It offers a bunch of powerful automation tools to help you to save money and put your marketing efforts on overdrive.
For example, instead of manually creating content for your social posts, Missinglettr offers an automatic content curation solution. It will trawl the web to discover content that your audience loves and share it seamlessly with them across your social platforms.
You can also set up automated social media drip campaigns, which send out prewritten messages to your prospects over a set amount of time.
It leverages advanced AI to extract valuable quotes and images from your existing social content, analyze the context of your posts, and match it with trending hashtags to maximize engagement rates.
All of this can save you a ton of time and money. By allowing Missinglettr to schedule branded social content for you, you’re free to focus on other tasks involved in running your business.
Pricing: Missinglettr offers a free forever plan that supports up to 1 social profile and 50 scheduled posts. Paid plans start at $19 per month, and a free trial is available.
Metricool is another powerful social media tool that offers everything you need: analytics, reporting, content management, scheduling, and more.
It’s used by some of the largest companies in the world, including McDonald’s, Adidas, and Unicef.
Metricool allows you to take care of all your daily tasks and manage all your social accounts from one unified dashboard. It unifies the data from your social networks, website, and ads to help you to get a more holistic overview of the data that matters most.
You can also use Metricool to gather insights about your competitors’ strategies and use this to inform your own campaigns, and the social calendar tool is one of the best I’ve seen. It’s laid out intuitively and makes it easy to find optimal times to post across all platforms.
Pricing: Metricool offers a limited free plan. Paid plans start from 12 dollars per month.
TweetDeck is a completely free social media tool made by Twitter, for Twitter.
It started out as an independent app but was later acquired by the platform and integrated into its interface. Anyone can sign up to TweetDeck and start using it for free for a more convenient Twitter experience.
It’s designed to make it easier for marketers, publishers, and influencers to track conversations in real-time. You can use it to do many of the things a typical social media marketing solution can do, such as schedule Tweets for future posts, Tweet from multiple accounts, uncover insights, and more.
Rather than a single timeline, the dashboard is laid out into several columns that let you view multiple timelines, messages, hashtags, and tweets in one neat interface. You can add, remove, and reorder columns to choose what’s displayed here.
To uncover audience sentiment on a certain topic, you can search for it followed by a happy or sad emoji such as 🙂 or :(. This will then either only show you positive or negative Tweets about that topic.
Pricing: TweetDeck is completely free.
Finding the best Sprout Social alternative for your business
When it comes to choosing which tool is right for you, it comes down to two main factors – features and price.
Not every business needs an all-in-one tool for social media; you might just need a calendar or a scheduler. If so, you can save money by signing up for a more focused solution that offers only the features you’re looking for.
All of the Sprout Social alternatives in this list are great at what they do, but if we had to suggest just a few of our favorites, we’d recommend:
- Agorapulse for an all-in-one solution with similar features to Sprout Social.
- NapoleonCat for customer service teams.
- SocialBee for all of your scheduling needs.
If you’re still unsure about which tool is right for you after reading this article, be sure to take advantage of free trial offers and try each tool on for size before making your final decision.
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